Nasodine Sinus Rinse launches in Singapore as Firebrick’s third product
Firebrick Pharma Limited (ASX: FRE) has launched its third product in the Nasodine range, Nasodine® Sinus Rinse, with commercial product inventory now available to healthcare professionals in Singapore.
The product recently completed production. It is also available for online purchase via the company’s Singapore-based website, nasodine-sg.com.
The launch adds a third product to the range, alongside Nasodine Nasal Spray and Nasodine Throat Spray. Executive Chairman Dr Peter Molloy described the range in the announcement:
Dr Peter Molloy, Executive Chairman
“Nasodine now represents a formidable portfolio of three antiseptic-powered products for use in the upper respiratory tract…”
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What is Nasodine Sinus Rinse?
Nasodine Sinus Rinse is an antiseptic nasal and sinus wash kit. According to the company, it is the first saline-based product of its kind with the germ-killing power of povidone-iodine (PVP-I).
How the kit works
Each kit contains the following:
- A sinus rinse bottle
- 10 premixed sachets comprising povidone-iodine, salt and xylitol
- Sachets that, when reconstituted in 200mL of water (as directed), each produce a solution containing 0.1% PVP-I
Why povidone-iodine in a sinus rinse?
Saline-based nasal and sinus wash products have been used for some time to provide relief from sinusitis and related conditions. Nasodine Sinus Rinse adds PVP-I, an antiseptic, to that familiar product format.
Dr Molloy said:
“At low concentrations, PVP-I is capable of inactivating the wide range of microorganisms (bacteria, viruses and fungi) that can be responsible for nasal and sinus infections…”
Pricing and clinical uses
In Singapore, Nasodine Sinus Rinse sells for S$34.99 list price. The announcement compared this with the other two products in the range.
| Product | Singapore list price | Format/Concentration | Use |
|---|---|---|---|
| Nasodine Sinus Rinse | S$34.99 | 0.1% PVP-I when reconstituted | Antiseptic nasal and sinus wash |
| Nasodine Nasal Spray | S$24.99 | 0.5% PVP-I | Upper respiratory tract care |
| Nasodine Throat Spray | S$19.99 | Not stated | Upper respiratory tract care |
The company said the Sinus Rinse may be recommended by a healthcare professional for:
- Sinusitis and other respiratory infections
- Pre- and post-operative antisepsis of the nasal passages
- Nasal sanitisation to suppress potentially harmful bacteria in the nose
Dr Molloy said that in Singapore, the product will be aimed at hospital and healthcare professionals for a range of clinical uses. The announcement did not disclose sales or revenue figures.
The Nasodine Throat Spray launch in Singapore followed a phased approach, with a six-month healthcare professional phase planned before any move into retail channels, a template the Sinus Rinse now appears to follow.
Building the Nasodine portfolio
Firebrick describes the three products together as a “comprehensive care package” for managing upper respiratory tract infections.
The Nasal Spray (0.5% PVP-I) has been launched in the United States, Singapore and Fiji, and is approved for marketing in Indonesia and the Philippines. Online sales in the US have been growing rapidly, according to the company, which recently announced plans for distribution to retail drugstores.
The board-approved US retail pharmacy plan targets up to 32,700 stores across three phases, with Phase 1 negotiations already underway with independent groups representing roughly 700 stores.
Nasodine Throat Spray and Nasodine Sinus Rinse were both added in 2026.
Dr Molloy also outlined an aspiration for the range:
“…Ultimately, we hope to see all three products in all markets where the nasal spray is sold, including the US.”
The announcement did not disclose any further regulatory approvals, other-market launches for the Sinus Rinse, or financial guidance. Further information is available at firebrickpharma.com and nasodine-sg.com.
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