One Click Life to offer Blossom Save to 300,000+ users
One Click Group Limited (ASX: 1CG) has entered into new agreements giving One Click Life clients access to the Blossom range of managed fund investments, beginning with Blossom Save. The company said the product provides additional revenue potential, leveraging its existing platform and administration infrastructure.
One Click Life serves more than 300,000 registered users. Integration work for Blossom Save is underway, with launch targeted for December 2026.
Key highlights from the 11 November 2026 announcement:
- Savings and investment products for One Click Life users
- Users can access and administer investments through the One Click Life platform
- Integration of Blossom Save is underway
- The product supports the strategy to broaden the One Click Life financial product ecosystem, increase customer engagement and grow revenue per user
Managing Director Mark Waller said savings is a natural addition to the platform.
Mark Waller, Managing Director
“Savings is a natural addition to One Click Life…”
Waller also said the addition of Blossom gives customers “another reason to engage with our platform outside the traditional tax season.”
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How Blossom Save works inside One Click Life
Customer experience
Clients can choose whether or not to invest. If they do, they can access, view and administer their Blossom investment through the integrated One Click Life experience.
The integration is intended to give customers an accessible way to save towards a range of financial goals, including:
- Building an emergency fund
- Saving for a holiday
- Saving for a major purchase
- Putting money aside towards longer-term financial goals
Customers remain subject to suitability criteria, managed by Blossom. No personal advice is given to clients.
The company said the platform integration and access is cost-neutral to customers, who will not pay additional fees, charges or costs for it.
Blossom and the product structure
Blossom is an Australian financial technology business offering professionally managed fixed-income investment products. It had approximately $180 million in funds under management as at 30 September 2026 and serves more than 34,000 customers across Australia and New Zealand.
Blossom Save is an unlisted class of units within the Blossom Fund, a registered managed investment scheme. The Responsible Entity is Gleneagle Asset Management Limited, and network integration services are provided by Gleneagle Services Pty Ltd.
One Click Group is not involved in management of the Blossom Fund and has no responsibility for it or its disclosure documents or target market determinations.
An investment in the Blossom Fund is not the same as a bank deposit and is subject to investment risk, including possible loss of capital. Target returns are not guaranteed, and customers should consider the relevant Product Disclosure Statement and Target Market Determination before investing.
Ali Rosenberg, Gleneagle Services
“We see strong alignment between Blossom’s approach to saving and investing and One Click Life’s growing digital financial services platform.”
Why wealth products matter to the One Click Life strategy
A platform with a large user base can add products beyond its core service. Each additional product gives the company another way to earn from users it already has, and another reason for those users to return outside a once-a-year tax lodgement.
That is the approach One Click Group describes. The company has spent several years building the scale of the One Click Life platform, primarily through its established online tax business. Tax continues to provide the company’s established revenue base and an important customer acquisition channel.
The strategy is focused on introducing additional financial products that are relevant to customers throughout the year. The company is now scaling its lending products and expanding into wealth products, creating additional opportunities to generate revenue from the existing customer base.
Management framed the shift from user acquisition to revenue conversion as the next phase of growth, with lending scale-up, a wealth product launch and multi-product adoption named as the three levers.
| One Click Life pillar | Status per the company |
|---|---|
| Tax | Established revenue base and customer acquisition channel |
| Lending | Scaling |
| Wealth | Expanding |
One Click Group believes there is substantial alignment between its users’ interests in savings opportunities and Blossom’s savings and investment products. It expects growth will be driven by customers’ choices to save and invest using Blossom products.
For readers wanting to trace how the user base scaled, our full explainer on One Click Life’s user growth and product diversification covers the March 2026 surge past 250,000 users and the earlier expansion into cash advance, private health insurance and online wills.
What happens next for One Click Group
The announcement sets out two steps:
- Integration of the Blossom Save Class of the Blossom Fund has commenced, with launch targeted for December 2026.
- The integration may subsequently be extended to additional Blossom products, subject to agreement.
Waller said the company will continue to expand the range of financial products available through One Click Life “where they fit naturally with the needs of our customers.”
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