Nova Eye Makes First iTrack Sale in South Korea After Pricing Approval

Nova Eye iTrack Advance Korea is now a reality, with the company making its first sale in South Korea in November 2026 after winning both safety clearance and pricing approval.
By Josua Ferreira -
  • Nova Eye Medical made its first commercial sale of iTrack Advance in South Korea in the first week of November 2026.
  • South Korea's food and drug safety ministry cleared the device in mid-2025, and the health insurance review body approved its pricing in September 2026.
  • Sales will go through an established eye-care distribution partner, and the company expects them to add to revenue growth this financial year.
  • About 690,000 cataract surgeries were done in South Korea in 2025, and the company estimates more than 100,000 of those patients also have glaucoma.
  • The device can also be used on its own for glaucoma, in a country where about 1.2 million people were treated for the condition in 2023.
Summarise with AI:

Nova Eye Medical (ASX: EYE) has made its first commercial sale of iTrack™ Advance in South Korea, completed during the first week of November 2026. The sale follows regulatory clearance and approval of device pricing in the country.

Sales will be made through an established and experienced ophthalmic distribution partner. They are expected to add to the company’s revenue growth in FY27.

Regulatory and pricing path cleared

The launch followed a sequence of South Korean approvals and the first sale:

  1. Regulatory clearance from the Ministry of Food and Drug Safety (MFDS) in mid-2025.
  2. Approval of device pricing arrangements from the Health Insurance Review and Assessment Service (HIRA), under South Korea’s National Health Insurance system, in September 2026.
  3. First commercial sale in the first week of November 2026.

According to the company, the pricing approval cleared the way for the launch of iTrack™ Advance in South Korea.

South Korea Launch Path Timeline

South Korea market opportunity

Nova Eye said South Korea is expected to be a strong market for iTrack™ Advance, citing the following reasons:

  • A relatively high level of GDP and economic development, with advanced health care facilities and trained ophthalmologists.
  • Meaningful adoption of interventional glaucoma, led by glaucoma specialists.
  • National Health Insurance Service data indicate surgeons performed approximately 690,000 cataract surgeries in 2025, which suggests there may be more than 100,000 patients each year presenting for cataract surgery who also have glaucoma. The estimate draws on the Marketscope Glaucoma Surgical Devices Report August 2026, which found approximately 15% of patients presenting for cataract surgery have concurrent glaucoma.
  • iTrack™ Advance can also be performed as a standalone glaucoma procedure, which adds to the addressable market. HIRA data show approximately 1.2 million people were treated for glaucoma (both pharmaceutical and surgical treatment) in South Korea in 2023.

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Frequently Asked Questions

What is iTrack Advance?

iTrack Advance is a Nova Eye Medical device used to treat glaucoma. It can be used during cataract surgery or as a standalone glaucoma procedure.

When did Nova Eye make its first iTrack Advance sale in South Korea?

Nova Eye completed its first commercial sale in the first week of November 2026. It came after pricing approval in September 2026.

What approvals did iTrack Advance need in South Korea?

It needed clearance from the Ministry of Food and Drug Safety, which came in mid-2025. It also needed pricing approval from the Health Insurance Review and Assessment Service, which came in September 2026.

How big is the glaucoma market in South Korea?

About 1.2 million people were treated for glaucoma in South Korea in 2023. The company also estimates that more than 100,000 cataract surgery patients each year have glaucoma.

Who will sell iTrack Advance in South Korea?

Sales will go through an established and experienced eye-care distribution partner. The announcement does not name the partner.

Josua Ferreira
By Josua Ferreira
Partnership Director
Josua Ferreira holds a Bachelor of Commerce in Marketing and Advertising and brings a background in publication, business development, and ASX market storytelling. He has worked with listed companies across the resource sector and broader market, combining sharp commercial instincts with a genuine commitment to keeping investors informed.
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