300,000 users and counting: One Click Group hits major platform milestone
One Click Group (ASX: 1CG) has surpassed 300,000 registered users on its One Click Life digital financial services platform, having added approximately 70,000 users since 1 January 2026, representing growth of +30% in under nine months. The milestone marks a significant step in the company’s user acquisition trajectory. Management is now focused on converting that platform scale into sustainable revenue through expanded offerings across tax, lending, and wealth.
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From 300,000 users to sustainable revenue — the growth strategy unpacked
Tax remains the foundation of One Click Group’s business model, serving as both the primary revenue driver and the primary acquisition channel. The established online tax offering draws users onto the One Click Life platform, creating an engaged base through which additional financial products can be introduced.
The next phase centres on scaling lending and progressing wealth product offerings. The Little Money cash advance business is moving into scale-up mode following its successful testing phase, broadening the company’s lending capability. The recent appointment of Shane Lavagna-Slater is noted in the announcement as strengthening the company’s lending capability further, though his specific title was not disclosed in the source.
Management has outlined five stated priorities guiding this next stage of growth:
- Continue growing its audience, building on the momentum that has seen registered users increase +30% during 2026
- Scale the lending offering
- Launch wealth products
- Broaden the product ecosystem, with the addition of other complementary financial products
- Increase customer lifetime value by growing the number of users adopting multiple One Click products over time
The strategy reflects a deliberate shift in emphasis: from acquiring users to deepening engagement with the users already on the platform.
The revenue conversion challenge has precedent inside the business: One Click Group achieved its first positive underlying EBITDA in FY2025, supported by a 38% reduction in customer acquisition costs alongside 26% revenue growth, demonstrating that the platform’s unit economics improve as the user base scales.
What is customer lifetime value — and why does it matter for 1CG investors?
Customer lifetime value (CLV) refers to the total revenue a business can expect to generate from a single customer over the entire duration of their relationship with the platform. It is a measure of depth rather than breadth — focusing on how much each existing customer is worth, not just how many customers a company has.
In financial technology, CLV carries particular significance. A user acquired through a low-cost product such as online tax represents a relatively modest revenue relationship on its own. However, if that same user subsequently adopts a lending product and later a wealth product, the revenue generated from that individual compounds over time without requiring proportional additional acquisition spend.
This dynamic is directly relevant to One Click Group’s position. With more than 300,000 registered users already on the platform, the company does not need to grow its user base further to grow revenue. Moving a meaningful portion of existing users from single-product to multi-product relationships can materially increase revenue per user.
Management has explicitly named growing multi-product adoption as the fifth strategic priority — signalling that CLV improvement is not a secondary consideration but a core pillar of the growth plan from this point forward.
User growth trajectory and what comes next
The announcement includes a user growth chart spanning 2018 to 2026, showing consistent long-run growth across the period. The chart illustrates steady accumulation over the earlier years, with the 2026 data point reflecting the acceleration suggested by the ~70,000 users added year-to-date. The specific annual user figures for prior years are presented visually in the chart and were not individually itemised in the announcement’s body text.
The 300,000 figure builds on the 250,000 user milestone in March 2026, when year-to-date acquisition was running at more than ten times the prior-year rate, driven by platform diversification into cash advance, lending, and insurance products outside the seasonal tax window.
| Metric | Detail |
|---|---|
| Total registered users | 300,000+ |
| Users added in 2026 (YTD) | ~70,000 |
| Growth rate (YTD 2026) | +30% |
| Core product | Online tax |
| Expanding into | Lending, wealth, complementary financial products |
Managing Director Mark Waller framed the milestone and the path ahead in the following terms:
Mark Waller, Managing Director, One Click Group
“Surpassing 300,000 registered users is another important milestone and demonstrates the scale we have built in our user acquisition models. The opportunity now is to deepen those customer relationships by scaling our lending products, launching wealth products and broadening the financial services available through One Click Life. With approximately 70,000 users added since the start of 2026, we enter this next phase with strong momentum and a materially larger customer base from which to grow sustainable revenue over time.”
For investors, the central question shifts from whether the platform can attract users to whether it can convert that audience into a diversified, multi-product revenue base. Management’s articulated priorities suggest the company views its current scale as the starting point for that conversion rather than an end in itself.
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