Pure Foods Tasmania Lands Costco Order Worth $120K Within a Month of Acquisition
Brilliant Food Australia lands Costco order within a month of PFT acquisition
Pure Foods Tasmania (ASX: PFT) has announced that its recently acquired business, Brilliant Food Australia, has secured an initial order from Costco Australia for 10,000 units of its 350g Salmon Rillettes product, valued at approximately $120,000, with delivery scheduled for early September 2026.
The order was secured in less than one month after PFT completed the Brilliant Food Australia acquisition on 1 May 2026. According to the company, this single order represents approximately 10% of total BFA revenue in FY25.
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Why this order matters beyond the dollar figure
A fast proof point for PFT’s acquisition strategy
PFT’s stated strategy centres on acquiring high-quality food brands and leveraging its established retail customer network to accelerate growth. Costco is already one of PFT’s major retail customers, meaning the Costco relationship was not built from scratch; rather, PFT opened a new door for BFA within an existing commercial partnership.
The speed of execution is notable. Within weeks of closing the acquisition, PFT had secured what the company describes as a “ranging opportunity” for the Brilliant brand with one of Australia’s largest warehouse retailers. The company has also flagged the potential for repeat orders following the initial launch, subject to product performance and customer demand.
What is Brilliant Food Australia?
Brilliant Food Australia is a premium food brand specialising in products including Salmon Rillettes. Prior to the acquisition, distribution was limited to a small number of premium outlets and individuals in Sydney.
PFT acquired BFA on 1 May 2026 with the goal of expanding its Sydney customer base and introducing the brand into Victoria and Queensland. The company is also exploring export opportunities after receiving positive feedback from several overseas customers.
BFA at a glance:
- Acquired by PFT: 1 May 2026
- Previous distribution: Limited premium Sydney outlets
- New Sydney-based distributor secured for broader rollout
- Target expansion markets: Victoria and Queensland
- Export potential: Under active exploration
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Distribution expansion sets the stage for further growth
Beyond the Costco order, PFT has engaged a Sydney-based distributor to service BFA’s existing customers and expand the brand’s footprint across Sydney, Victoria, and Queensland. This points to the operational infrastructure being assembled to support broader scale, not just a single retail win.
BFA sits within a portfolio that also includes Woodbridge Smokehouse, Tasmanian Pate, Daly Potato Co, and the PFT Ice Cream Division. The company has indicated it will continue to update shareholders as further distribution opportunities for Brilliant Food, and the broader PFT portfolio, progress.
| Metric | Detail |
|---|---|
| Costco order size | 10,000 units |
| Product | 350g Salmon Rillettes |
| Order value | ~$120,000 |
| Delivery timing | Early September 2026 |
| Revenue impact | ~10% of BFA FY25 total revenue |
| Time from acquisition to order | Less than one month |
| Acquisition completion date | 1 May 2026 |
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