Coles has placed its initial order for The Calmer Co (ASX: CCO) Fiji Kava® FZZR™ Piña Colada (10-pack), with rollout to stores expected to commence from the week commencing 12 October 2026. The product is described as the first flavoured kava product in Australian supermarkets.
The order follows Coles’ acceptance of the product in its latest range review and the company’s 24 June 2026 announcement. FZZR™ is to be ranged in 583 Coles stores nationally, representing approximately 66% of the Coles network, consistent with the October 2026 launch timing previously announced.
Coles orders Fiji Kava FZZR™ for 583-store rollout
The order moves the product from a range acceptance to confirmed retail activity. It also places the company’s first flavoured product in front of mainstream supermarket shoppers.
Zane Yoshida, Founder & CEO, said the product could widen the kava audience:
Zane Yoshida, Founder & CEO
“FZZR™ brings a new, convenient and flavour-led way to enjoy kava to mainstream Australian consumers. […] we believe FZZR™ is well placed to bring new consumers into the kava category.”
Key points at a glance
- 583 Coles stores (approximately 66% of the Coles network)
- Launch flavour: Piña Colada (Pineapple Coconut), in a 10-pack
- Rollout expected to commence from the week commencing 12 October 2026
- A listed complementary medicine on the Australian Register of Therapeutic Goods (ARTG), regulated by the Therapeutic Goods Administration (TGA)
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Store footprint grows across Coles and Woolworths
The addition of FZZR™ expands Fiji Kava® to three products across Australia’s two largest supermarket retailers. Store counts for each product are set out below.
| Retailer | Product | Stores ranged (Oct 2026) | % of network | Prior stores ranged |
|---|---|---|---|---|
| Coles | Fiji Kava® FZZR™ Piña Colada 10-pack | 583 | 66% | New |
| Coles | Fiji Kava® Root Powder 150g | 837 | 94% | 815 (2025) |
| Coles | Fiji Kava® Noble Root Powder 50g | 788 | 89% | 761 (2025) |
| Woolworths | Fiji Kava® Noble Root Powder 50g | 1,006 | 90% | New – launched June 2025 |
Deeper shelf presence across both retailers widens the base from which the new product is launched.
Woolworths state breakdown
Fiji Kava® 50g, first ranged nationally in Woolworths from June 2025, is now ranged across NSW (284), QLD (264), VIC (249), WA (114), SA (69) and TAS (26).
Sales momentum supports the FZZR™ launch
September 2026 quarter sales growth
Sales of the existing Fiji Kava® range (excluding FZZR™) for the September 2026 quarter increased 33% at Woolworths and 27% at Coles, compared with the June 2026 quarter.
Woolworths sales have increased in every quarter since national launch in June 2025, and September 2026 was the highest month since launch.
Coles scan data continues to show Fiji Kava® 50g significantly outperforming its leading competitor. The same data shows Fiji Kava® ranked No.1 in the national Stress category by value sales.
Retail becomes the largest channel
As reported in the company’s 2025/26 Annual Report, Australian Retail became the Group’s largest channel in the June 2026 quarter, contributing 45% of Q4 FY26 revenue. Australian Retail revenue increased 30% in FY26, and the company states that momentum has continued into FY27.
For investors, retail is a growing part of the revenue base, and FZZR™ adds a new product to that channel.
What is flavoured kava, and why it matters
Kava is a plant-based product used for relaxation. The Calmer Co describes itself as leveraging a global opportunity in kava and other natural products that replace alcohol and support relaxation and sleep.
The company believes the addition of FZZR™ to its Coles range, together with growing store distribution and sales momentum across both retailers, “further demonstrates mainstream consumer acceptance of kava-based wellness products in Australia.”
Management also pointed to the strong uptake of its unflavoured 50g and 150g powders as part of the basis for its view on FZZR™. Three features frame the launch:
- Mainstream retail access across 583 Coles stores
- A listed complementary medicine on the ARTG, regulated by the TGA
- A new, convenient and flavour-led format
What to watch next
Key items for investors include rollout execution from the week commencing 12 October 2026 and further expansion of store distribution at Coles and Woolworths. The announcement does not disclose sales forecasts, revenue figures or FZZR™ pricing.
Beyond supermarkets, an exclusive global distribution agreement worth up to A$25 million over three years gives the company contracted ingredient revenue across Australia, New Zealand, the US, Canada and ASEAN.
Yoshida said the combination of expanding distribution, growing sales of the existing range and the FZZR™ launch gives management confidence:
Zane Yoshida, Founder & CEO
“…The combination of expanding distribution, growing sales of our existing range and the launch of FZZR™ gives us confidence that kava is moving further into mainstream Australian wellness.”
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