OMG Group Secures Little Marionette as Second Matcha Partner in Ingredient Deal
OMG Group has secured a collaboration agreement with The Little Marionette for the supply of premium Japanese matcha as a raw ingredient. The OMG Group Little Marionette Matcha partnership marks the second commercial agreement within weeks, validating the company’s dual-channel matcha strategy across both distribution and ingredient supply.
OMG Group secures second matcha partner as ingredient supply channel gains momentum
The collaboration agreement with The Little Marionette follows the appointment of Food & Dairy Co as the company’s first official matcha distributor on 19 March 2026. This second partnership demonstrates commercial proof-of-concept for the ingredient supply pillar of OMG’s vertically integrated matcha platform, which spans consumer brands, food service distribution, and raw ingredient supply.
The Little Marionette is a Sydney-based specialty coffee roaster founded in 2010 that supplies premium coffee products to cafés, hospitality venues, and retail channels nationally and internationally. Operating from its Inner West roastery, the company has established a reputation for quality-focused, ethically sourced products and innovation across the functional beverage and wellness category.
Under the agreement, OMG will supply 100% ceremonial-grade Japanese matcha sourced through its five-year supply agreement with SANDAI Group to The Little Marionette as a raw ingredient for use across its product range. The company noted this agreement represents the first commercial validation of its ingredient supply channel, complementing the Food & Dairy Co distribution appointment.
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Understanding ingredient supply as a revenue channel
Ingredient supply operates as a distinct revenue stream from branded product distribution. Where branded distribution involves selling finished matcha products through retail or food service channels, ingredient supply provides raw ceremonial-grade matcha to food and beverage companies who incorporate it into their own product ranges.
This dual-channel approach allows OMG to monetise its SANDAI Group supply agreement through multiple pathways. The company can simultaneously distribute branded matcha products via partners like Food & Dairy Co whilst supplying premium matcha as a raw ingredient to partners like The Little Marionette.
Ingredient supply typically carries different margin profiles compared to finished goods distribution, with pricing structures reflecting the volume, application, and partner requirements. For OMG, the ingredient channel positions the company as a supplier to premium brands seeking authentic Japanese matcha rather than competing directly in consumer-facing channels.
Why The Little Marionette partnership matters
Partner profile and market reach
The Little Marionette brings meaningful credentials to the partnership:
- Founded: 2010
- Base: Inner West Sydney roastery
- Distribution: Established network across cafés, hospitality venues, and retail channels
- Reach: National and international supply
- Positioning: Premium, quality-led brand with focus on ethical sourcing
- Category expertise: Functional beverages and wellness products
The company’s existing retail presence and loyal customer base provide reach into consumer segments that align with the premium end of OMG’s matcha platform. Its track record in functional beverages positions it to effectively incorporate ceremonial-grade matcha into its product innovation pipeline.
Strategic alignment with OMG’s matcha platform
The Little Marionette’s positioning as a premium, quality-led brand makes it a natural commercial partner for OMG. The company’s commitment to ethically sourced products aligns directly with OMG’s own positioning, whilst its distribution channels provide meaningful exposure across new consumer segments.
The partnership validates OMG’s strategy to target premium positioning rather than commodity markets. By supplying ceremonial-grade matcha sourced exclusively through the SANDAI Group agreement, OMG can maintain product differentiation and support higher-margin potential across its ingredient supply channel.
The collaboration agreement is consistent with the company’s stated strategy (announced 26 May 2025) to build a vertically integrated matcha platform. The five-year exclusive SANDAI Group supply agreement provides the sourcing backbone that enables both distribution and ingredient supply channels.
Dual revenue model takes shape
OMG is monetising its Japanese matcha supply through two complementary channels, with both now generating commercial activity:
| Channel | Partner |
|---|---|
| Food service distribution | Food & Dairy Co |
| Raw ingredient supply | The Little Marionette |
The dual revenue opportunity of selling branded matcha products through distribution channels whilst simultaneously supplying premium Japanese matcha as a raw ingredient to quality food and beverage partners underpins the commercial breadth of the platform.
Two commercial agreements announced within weeks demonstrates the platform strategy is translating into tangible partnerships. The Food & Dairy Co appointment targets food service channels including cafés, restaurants, and institutional buyers, whilst The Little Marionette partnership opens ingredient supply to premium coffee and functional beverage brands.
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Management outlook and pipeline
OMG Group Chief Executive Officer Alex Aleksic highlighted the strategic fit between the partners:
Alex Aleksic, CEO
“The Little Marionette is exactly the kind of partner we envisioned when we built this platform. Their commitment to quality and ethical sourcing aligns directly with what we stand for as a company, and their reach into premium hospitality and retail channels gives our matcha meaningful exposure across new consumer segments. We look forward to a successful relationship with The Little Marionette and to delivery long term value through this partnership.”
Aleksic also emphasised validation of the dual-channel approach:
Alex Aleksic, CEO
“This agreement also validates a key pillar of our matcha strategy. Premium brands want access to authentic Japanese matcha, and combined with the Food & Dairy Co distribution appointment, we now have both channels of the platform generating commercial activity. We expect to announce further agreements in the near term.”
The company continues to advance discussions with additional ingredient supply customers and distribution partners across food service, grocery, and specialty retail channels. Management expects to announce further agreements in the near term, suggesting pipeline activity across both distribution and ingredient supply channels.
For investors, the pipeline commentary indicates this represents early-stage commercialisation of the matcha platform with additional catalysts ahead. The dual-channel model positions OMG to maximise the commercial value of its five-year SANDAI Group supply agreement through multiple revenue pathways targeting different market segments.
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