Xamble Lands $700K in Contracts as YouthsToday Deal Adds 12K Influencers
Xamble secures A$700,000 in contracts as YouthsToday acquisition closes
Xamble Group (ASX: XGL) has announced the completion of its YouthsToday acquisition alongside A$700,000 in new commercial contracts spanning Malaysia’s education and automotive sectors. The company has secured a 55.6% majority stake in YToday Sdn Bhd, the parent entity of YouthsToday, for A$330,000 cash consideration. Both contracts represent 12-month engagements with fees tied to verified KPI delivery, scheduled to commence in H2 FY2026. The convergence of strategic acquisition completion and the company’s largest commercial wins signals execution momentum and validates the expanded platform’s commercial appeal across Southeast Asia’s creator economy.
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Contract breakdown — education and automotive mandates
University partnership valued at over A$400,000
The Group has secured a 12-month contract with a leading Malaysian university valued at over A$400,000, covering both performance marketing and influencer marketing mandates. Fees are subject to quarterly reviews, with campaign continuation contingent on KPI attainment across each phase. The engagement leverages the combined Xamble and YouthsToday network to deliver targeted reach to youth demographics at a verified, transparent cost per outcome.
Automotive dealership contract worth ~A$300,000
In parallel, Xamble has secured a 12-month engagement with one of Malaysia’s largest automotive dealership groups valued at ~A$300,000. The contract encompasses performance marketing and influencer marketing services, with fees tied to defined KPIs including verified content reach, qualified test drive leads, showroom inquiry volumes, and cost-per-qualified-lead benchmarks. Campaign spend is deployed on a phased basis with performance gates at quarterly intervals, ensuring fee disbursements correlate directly with verified delivery against agreed metrics.
| Contract | Value | Duration | Scope | Fee Structure |
|---|---|---|---|---|
| Malaysian University | >A$400,000 | 12 months | Performance + Influencer Marketing | Quarterly KPI review |
| Automotive Dealership | ~A$300,000 | 12 months | Performance + Influencer Marketing | Quarterly performance gates |
What is performance-based influencer marketing?
Performance marketing represents a measurable outcomes model where brands pay based on verified results (leads, reach, conversions) rather than flat upfront fees. KPI-linked contracts mean advertisers only disburse payments when predefined metrics are achieved, reducing risk and demonstrating platform effectiveness. This model contrasts with traditional advertising, where spend is committed regardless of campaign performance or audience engagement.
Xamble’s integrated platform combines creator discovery, campaign execution, and real-time tracking to deliver transparent, outcome-linked results. The platform’s ability to verify performance across each stage creates accountability and enables brands to optimise spend allocation based on demonstrable ROI. Performance-based fee structures create recurring revenue predictability for Xamble while demonstrating the platform’s ability to deliver measurable results (a competitive differentiator in the fragmented influencer marketing space).
YouthsToday acquisition — immediate scale across seven markets
The YouthsToday acquisition completed as announced on 9 February 2026, securing a 55.6% stake in YToday Sdn Bhd for A$330,000 cash consideration. Founded in 2013, YouthsToday is one of Malaysia’s longest-standing digital youth communities, having launched its influencer marketplace in 2021.
The platform currently operates with 100,000+ seeders and 12,302 verified influencers. In CY2025, YouthsToday executed 370+ brand campaigns, maintained partnerships with 65 agencies, and delivered campaigns across seven markets. The platform generated A$0.78 million revenue in CY2025, reflecting a 31.9% CAGR since 2020, and is EBITDA positive.
YouthsToday serves the following markets:
- Malaysia
- Singapore
- Thailand
- Vietnam
- Indonesia
- Philippines
- Myanmar
Platform integration delivers 177% influencer base expansion
Integration of YouthsToday’s creator and audience network into the Xamble Influencer Discovery Platform is now underway. The consolidation delivers material expansion across three key metrics:
- Community influencer base: 6,931 → 19,233 (177% increase)
- Agency client relationships: 19 → 65
- Geographic footprint: 3 → 7 countries across Southeast Asia
The integration creates a new subscription revenue stream by enabling Xamble to roll out its influencer discovery platform to the 65 agencies YouthsToday currently serves. This generates recurring subscription revenue for platform access while unlocking cross-selling opportunities between the two businesses. The expanded agency network provides Xamble with immediate enterprise distribution infrastructure rather than building client relationships from scratch.
Malaysian government grant supports integration costs
Xamble was awarded the Malaysian Digital Acceleration Grant (MDAG) in May 2024, totalling A$1.15 million (MYR 3.59 million). The conditional grant is administered by MDEC (Malaysia’s agency for digital economy development) and structured across three years, with funding tranches released upon milestone satisfaction relating to investment expenditure and business growth.
All conditions required under Years 1 and 2 of the programme have been satisfied. Xamble Technologies plans to draw down the remaining grant allocation of ~A$679,000 (~RM 1.83 million) in the next 12 months, subject to fulfilment of the relevant grant conditions. The company intends to utilise the remaining portion of the grant for platform integration costs.
The grant effectively subsidises integration costs, reducing the cash burden on shareholders while accelerating platform consolidation. This government funding support de-risks the near-term capital requirements associated with merging the two platforms and scaling infrastructure to support the expanded creator network.
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Chairman outlook — entering H2 FY2026 with momentum
Ganesh Bangah, Chairman
“The completion of the YouthsToday acquisition is a pivotal moment for Xamble. We have gone from a platform serving three markets with under 7,000 community influencers to one that spans seven markets with over 19,000 influencers — and we have done this in a way that is immediately accretive and strategically coherent. Integrating YouthsToday into our Discovery Platform means that brands and agencies can now access a full-spectrum creator solution, from grassroots seeders to established macro influencers, all in one place.”
The integration positions Xamble to offer brands a full-spectrum creator solution, from grassroots seeders to established macro influencers, accessible through a single platform. Combined with the active deployment of the MDAG grant and the company’s strongest commercial wins to date in education and automotive sectors, Xamble enters H2 FY2026 with strengthened platform capabilities and a growing pipeline of enterprise opportunities across the region.
The strategic positioning combines acquisition completion, A$700,000 in new performance-based contracts, and government grant support for integration, creating operational momentum as the company scales its regional footprint across seven Southeast Asian markets.
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