Vinyl Group Ltd Completes Time Out Australia Acquisition
Acquisition completed: Vinyl Group secures Time Out Australia
Vinyl Group Ltd (ASX: VNL) has completed its acquisition of Time Out Australia, confirmed on 25 June 2026. The transaction was first announced on 10 June 2026.
The Time Out acquisition announcement on 10 June 2026 also coincided with a $2.4 million strategic placement at $0.054 per share, with proceeds earmarked for integration costs, working capital, and audience growth initiatives.
The acquisition and a contemporaneous franchise agreement provide Vinyl Group with the exclusive rights to operate the Time Out brand in Australia across digital, social, events and other media formats.
Vinyl Group describes itself as an “adaptive media and music technology company.” No purchase price or financial terms were disclosed in this announcement.
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What the Time Out acquisition adds to Vinyl Media
Time Out Australia will now form part of Vinyl Media, the company’s Publishing division. The integration further strengthens Vinyl Group’s position across culture, entertainment, lifestyle, food, drink and experiences.
Time Out joins an existing portfolio of owned, operated and licensed media brands within Vinyl Media:
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Owned & operated: PEDESTRIAN.TV, Concrete Playground, Mediaweek, The Music Network
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Australian licences: Rolling Stone, Variety, Time Out, BuzzFeed, Tasty, Refinery29, POPSUGAR, LADbible Group (LADbible, SPORTbible)
Bringing another recognised global media brand under an exclusive Australian licence deepens the content and audience reach available to Vinyl Media’s Publishing operations.
The Val Morgan Digital completion in April 2026 added $10.7 million in CY25 revenue and brought exclusive licences for BuzzFeed, Fandom, LADbible Group, and Vox Media into the Vinyl Media portfolio, establishing the licensing model that the Time Out franchise agreement now extends further.
Understanding Vinyl Group’s two-division model
Vinyl Group operates across two divisions: Publishing (Vinyl Media) and Platforms. The Time Out completion builds out the Publishing side of the company’s “culture meets commerce” model.
The Platforms division includes three distinct assets:
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Vinyl.com — an e-commerce destination with more than 60,000 titles
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Vampr — a social-professional network with 1.6 million creators across more than 190 countries
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Serenade — a chart-accredited Smart Formats platform supporting more than 200 artists
A broader content portfolio across the Publishing side gives the business more recognised brands and audiences to support monetisation alongside its commerce-focused Platforms division.
| Division | What it is | Key assets | Scale metric | Why it matters |
|---|---|---|---|---|
| Publishing (Vinyl Media) | Owned, operated and licensed media titles and live experiences | PEDESTRIAN.TV, Concrete Playground, Mediaweek, The Music Network; licences including Rolling Stone, Variety, Time Out | Multiple owned and licensed brands | Expands content and audience reach across culture and lifestyle |
| Platforms | Technology and commerce platforms for fans, brands and creators | Vinyl.com, Vampr, Serenade | 60,000+ titles; 1.6m creators across 190+ countries; 200+ artists | Connects audiences to commerce and creator tools |
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What it means for VNL investors
The completed acquisition reflects Vinyl Group continuing to consolidate recognised global media brands under exclusive Australian licences within a single platform.
The announcement was authorised by the Board of Vinyl Group Ltd.
Key terms of the transaction
The acquisition and contemporaneous franchise agreement provide Vinyl Group with the exclusive rights to operate the Time Out brand in Australia across digital, social, events and other media formats.
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