Janus Electric Appoints Four Leaders to Drive Global Commercial Scale-Up
Janus Electric bolsters leadership team ahead of global commercial scale-up
Janus Electric has announced four strategic appointments to strengthen its Board advisory and executive leadership capabilities as the company transitions from technology validation to accelerated commercial deployment. The appointments target transport strategy, North American market development, and operational scale-up across Australia, New Zealand, the United States and Canada.
For investors, leadership bench strength serves as a leading indicator of commercial readiness. Companies preparing for execution phase build capacity before demand materialises, not in response to it.
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Board advisory appointment targets transport and infrastructure networks
The company has appointed Zorana Bull as Senior Advisor to the Board, bringing deep expertise across transport, infrastructure, engineering and the public sector.
Ms Bull is an Oxford-educated engineer and former Global Partner and Australian Chief Operating Officer at PA Consulting Group. She currently serves as a Non-Executive Director of TasPorts, Jet Travel Australia Pty Ltd and HealthShare NSW, and is managing partner at Altura Partners, a specialist management consultancy.
Her role will focus on supporting commercial strategy in Australian and international transport markets, including engagement with port authorities, transport agencies and logistics operators.
Ben Hutt, CEO & Managing Director
“Zorana brings deep experience across the transport, infrastructure and logistics sectors, which are directly relevant to Janus Electric’s customer base and growth strategy. Her appointment adds valuable market knowledge and strategic perspective as we continue to build out the Janus platform across Australia and internationally.”
Direct access to port authorities and transport agencies addresses a critical commercialisation bottleneck for heavy vehicle electrification infrastructure. Fleet operators require confidence that charging and battery swap infrastructure will scale alongside vehicle deployment.
North American market push gains dedicated executive support
Janus Electric has appointed Mark Ramirez to support North American market development, effective 1 June 2026.
Mr Ramirez is co-founder of TIQ Capital, a Dallas-based advisory firm focused on AI transformation, supply chain, transportation and enterprise technology. He previously served as President of US Operations at HCL-Perot Systems and held senior executive roles at Trinity Rail and Accenture, where he led technology transformation programmes worth hundreds of millions of dollars.
His established network across North American freight, port logistics and intermodal sectors positions him to support customer engagement and strategic market development initiatives. Mr Ramirez will report to Ben Hutt as Global CEO and President of Janus Electric’s North American and Canadian entities.
Initial focus areas include California’s port logistics sector, drayage and intermodal operators, and priority North American freight corridors.
The California port logistics sector is already generating active customer traction for Janus Electric, with existing operator Ability Tri-Modal doubling its conversion kit order to four units and a dedicated Charge and Change Station now under construction at its Port of Los Angeles facility.
Ben Hutt, CEO & Managing Director
“Mark is very well positioned to leverage his deep experience, knowledge, and network to support our North American market growth plans.”
California represents the largest addressable market for heavy vehicle electrification in North America due to regulatory mandates and port decarbonisation requirements. The state’s Advanced Clean Fleets regulation requires drayage fleets operating at ports and intermodal rail yards to transition to zero-emission vehicles on an accelerated timeline.
What is a COO and why does the appointment matter?
A Chief Operating Officer (COO) is responsible for day-to-day operations, production systems, and scaling the business. While a CEO sets strategy, the COO ensures the company can execute that strategy reliably as it grows.
For a hardware company transitioning from development to commercial deployment, a COO appointment signals a shift in priority from proving technology to delivering products at scale. Janus Electric needs to scale production of conversion modules, battery systems, and charge stations simultaneously across multiple geographies whilst maintaining quality control and cost discipline.
A dedicated COO with scaling experience de-risks the execution phase. For hardware companies, operational execution capability determines whether commercial traction translates to revenue.
Amazon veteran appointed to lead operational scale-up
Janus Electric has appointed Brooke Ditzler as Chief Operating Officer, effective 22 June 2026.
Ms Ditzler brings more than 15 years of senior leadership experience, including seven years at Amazon across Europe, the Middle East, Africa and North America. During her tenure at Amazon, she led organisational scaling through periods of rapid growth, multiple M&A integrations and new country launches.
Most recently, she led a large-scale enterprise transformation programme for a major manufacturing organisation. Earlier in her career, she held roles at Accenture, Oakley and Specialized Bicycle Components. Ms Ditzler holds an Executive MBA from Northwestern University’s Kellogg School of Management.
As COO, she will be responsible for the continued development of Janus Electric’s operating platform, including production systems, people capacity, and commercial scale-up.
Ben Hutt, CEO & Managing Director
“Brooke has built and scaled operating businesses inside some of the most demanding organisations in the world. She brings the strategic rigour, execution capability and organisational design experience Janus Electric needs as we move from technology validation to accelerated commercial deployment.”
Founding figure pivots to frontline business development
Concurrent with Ms Ditzler’s appointment as COO, Lex Forsyth is transitioning from his role as Chief Operating Officer to focus on business development across Australia and North America.
Mr Forsyth brings 50 years of family heritage in heavy trucking, was the driving force behind Janus Electric’s founding technology, and led the deployment of Australia’s first solar-powered Charge & Change Station.
His deep relationships across the Australian and North American freight sectors, and his hands-on knowledge of the Janus platform in the field, uniquely position him to accelerate fleet operator engagement and partnership development as the company continues to build its commercial pipeline.
Ben Hutt, CEO & Managing Director
“Lex is the reason Janus Electric exists. His focus, energy and relationships in the market are genuinely irreplaceable, and having him fully dedicated to winning customers and building commercial relationships, in Australia and in North America, will be invaluable.”
Founder transitions from operational to commercial roles often indicate a company has matured its internal processes and now prioritises revenue generation. Mr Forsyth’s field experience positions him to translate technical capability into customer value propositions fleet operators can evaluate.
Leadership appointments summary
| Name | Role | Effective Date | Key Focus Area |
|---|---|---|---|
| Zorana Bull | Senior Advisor to the Board | June 2026 | Transport/infrastructure strategy |
| Mark Ramirez | North American Market Development | 1 June 2026 | US/Canada commercial engagement |
| Brooke Ditzler | Chief Operating Officer | 22 June 2026 | Operational scale-up |
| Lex Forsyth | Business Development | Concurrent | Fleet operator partnerships |
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Strategic positioning for 2026 and beyond
These appointments position Janus Electric to execute across its heavy vehicle electrification platform and pursue growth opportunities in Australia, North America and other priority markets. The company is moving from technology validation to commercial deployment, requiring capability across strategy, operations and commercial development.
Tony Fay, Non-Executive Chairman
“These appointments strengthen Janus Electric’s capability across strategy, operations and commercial development. They are aligned to the Company’s focus on execution as we continue to develop our heavy vehicle electrification platform and pursue growth opportunities in Australia, in North America and other priority markets.”
For investors, the combination of transport infrastructure advisory capability, North American market access, operational scaling experience, and founder-led commercial development addresses the critical execution risks facing early-stage hardware companies. The appointments signal management’s recognition that commercial success requires both technical capability and market execution discipline.
For investors exploring the financial scale of the opportunity these appointments are designed to unlock, our deep-dive into Janus Electric’s revenue and capital roadmap covers the projected funding requirements across all three growth horizons alongside the milestone sequence management must execute to reach A$660M in Horizon 3 revenue.
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