icetana has secured its first commercial orders for Antara Core, the company’s new on-premise generative AI surveillance software, with two contracts totalling $617,000 over five years from strategic partner Millennium Services Group Pty Ltd. The orders, structured as software-as-a-service and paid upfront, mark both the first sale of Antara Core and the first commercial deployment of icetana’s floor hazard detection solution across two of Millennium’s 100+ shopping centres in Australia and New Zealand.
What is Antara Core and why does it matter?
Antara Core is on-premise generative AI software that operates within a customer’s own infrastructure rather than relying on external cloud services like OpenAI. The system extends icetana’s existing self-learning security platform into generative AI capabilities while allowing enterprise customers to retain full control of sensitive surveillance data.
For organisations handling large-scale video surveillance, this privacy-controlled approach addresses a critical market gap. Many enterprises cannot or will not send footage to external cloud providers due to data governance requirements or security policies.
This first deployment is expected to save Millennium up to approximately $4 million in AI costs per year, demonstrating the cost-reduction potential of on-premise AI infrastructure.
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Order breakdown and revenue impact
The two orders represent separate shopping centre deployments with distinct commercial terms:
| Site | Location | Contract Value | Contract Term | Licensing Start |
|---|---|---|---|---|
| Queensland shopping centre | Northeast Queensland | $198,800 + GST | 60 months | 30 June 2026 |
| New South Wales shopping centre | NSW | $418,545 + GST | 60 months | 1 September 2026 |
The combined total of $617,000 over five years adds $123,000 to the company’s annual recurring revenue. Payment terms require the full five-year contract value upfront, with initial payment due within 30 days of invoice, providing immediate cash benefit to icetana’s balance sheet.
The Queensland site spans over 107,000 square metres with 345 shops and is an existing icetana customer (the company announced a previous $376,000 sale to this end user on 23 October 2025). The New South Wales site is described as one of the largest malls in the southern hemisphere.
Ongoing revenues beyond the initial 60-month period will be subject to customer renewal.
The upfront payment structure and 60-month contract terms reflect a land-and-expand retention pattern already demonstrated at enterprise scale, with icetana’s largest customer Majid Al Futtaim renewing at a 53% increase in contract value after a decade-long relationship covering 16 shopping malls across the Middle East.
Floor hazard detection enters commercial deployment
These orders mark the first commercial deployment of icetana’s floor hazard and slip-and-fall detection solution, a tool designed to help shopping centre operators reduce incidents, limit liability, and lower insurance premiums.
The technology represents a product line expansion beyond the company’s core anomaly detection platform. By identifying potential slip hazards in real time across retail environments, the system addresses risk management and insurance cost reduction, opening a new revenue vertical outside traditional security applications.
For shopping centre operators managing high foot traffic and liability exposure, automated hazard detection provides a measurable return on investment through incident prevention and insurance premium reductions.
SoftBank Robotics partnership delivers home market traction
Millennium Services Group is one of Australia’s largest national integrated service providers, delivering security and cleaning services to over 100 major shopping centres across Australia and New Zealand. SoftBank Robotics, icetana’s strategic partner and significant shareholder, holds a majority stake in Millennium.
These first two orders represent two of the over 100 shopping centres Millennium services in Australia and New Zealand, establishing a clear pathway to additional deployments across the broader portfolio.
Kevin Brown, CEO
“This sale also reflects the strength of our partnership with SoftBank Robotics and Millennium Services Group in our home market of Australia, and we look forward to expanding Antara Core’s footprint across their broader portfolio of sites.”
The strategic alignment between icetana, SoftBank Robotics, and Millennium de-risks the sales cycle for future deployments. As a company in which icetana’s strategic partner and significant shareholder SoftBank Robotics holds a majority stake, Millennium provides a testing ground and reference customer for the broader Australian retail market.
For investors exploring the commercial proof points behind the SoftBank Robotics distribution model, our dedicated guide to icetana’s SoftBank Japan deal covers the first revenue-generating order through the channel, a ~A$250,000 SaaS contract that added approximately 10% to icetana’s ARR and validated the partnership’s ability to convert regional access into contracted recurring revenue.
On-premise AI addresses enterprise security concerns
Antara Core provides enterprise customers with a privacy-controlled alternative to cloud-based AI services at a time when data sovereignty concerns are reshaping enterprise AI adoption. Organisations handling sensitive video surveillance footage often face regulatory or internal policy restrictions on sending data to external cloud providers.
icetana’s existing technology operates across 70+ sites, 19,000+ cameras, and in 15+ countries, demonstrating the company’s ability to scale self-learning AI across complex, multi-site deployments.
Kevin Brown, CEO
“This product addresses a genuine gap in the market — customers who need the power of AI but require it to operate securely within their own infrastructure, without reliance on external cloud services.”
By delivering generative AI capabilities that run entirely within a customer’s existing infrastructure, icetana positions itself against cloud-only AI competitors unable to meet strict data governance requirements. For sectors including government, critical infrastructure, and financial services, on-premise deployment may be the only viable AI integration path.
What investors should watch next
Several indicators will determine whether these first orders translate into broader commercial momentum:
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Expansion across Millennium’s remaining 100+ shopping centre sites — the initial deployments establish proof of concept within the Millennium network, with management indicating plans to expand across the broader portfolio.
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Additional Antara Core deployments outside the Millennium relationship — growth beyond the strategic partner network will validate broader market demand and reduce concentration risk.
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Broader adoption of floor hazard detection as standalone product — the risk management application may appeal to retail operators not currently using icetana’s core security platform.
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International expansion leveraging SoftBank Robotics network — SoftBank’s global footprint provides potential distribution channels beyond the Australian home market.
Licensing commences 30 June 2026 for the Queensland site and 1 September 2026 for the New South Wales site, providing near-term revenue visibility. The upfront payment structure delivers immediate cash benefit, though longer-term growth depends on portfolio rollout and renewal rates beyond the initial 60-month contract terms.
The $4 million annual cost saving cited for Millennium’s deployment provides a compelling return-on-investment case for similar-scale retail operators evaluating on-premise AI alternatives.
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