Catapult launches IMPECT Video Scouting to transform football recruitment
Catapult Sports Ltd (ASX:CAT) has launched IMPECT Video Scouting, a new video scouting solution built for professional football (soccer) clubs and available globally. The platform is powered by IMPECT’s proprietary Packing® data and contextual football intelligence.
The launch builds directly on the strategic vision behind the company’s October 2025 acquisition of IMPECT. IMPECT Video Scouting draws on Packing® metrics validated across 180,000+ football matches and spans 150+ men’s and women’s football competitions.
For investors, the release signals Catapult moving to monetise its IMPECT acquisition while deepening its broader product ecosystem in the competitive sports-technology market.
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What the new platform delivers for clubs
At its core, IMPECT Video Scouting operates as a discovery engine designed to help recruitment teams find suitable players faster. Scouts can define specific performance criteria, and the platform then surfaces the exact match footage where each candidate demonstrates those qualities.
This approach connects performance metrics directly to the visual reality on the pitch. By pairing data with footage, the company states the tool can accelerate scouting decisions and help teams validate talent more efficiently.
Key capabilities include:
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Define specific performance criteria to find matching players faster
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Watch full matches, isolate individual player scenes, or build custom playlists
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Access 150+ men’s and women’s competitions
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Use Packing® metrics validated across 180,000+ matches
Will Lopes, Catapult CEO & Managing Director
“Our acquisition of IMPECT was driven by a commitment to unify the game’s most powerful data and video. With IMPECT Video Scouting, we’re transforming how clubs recruit by connecting performance metrics directly to the visual reality on the pitch. This platform cuts through the noise, allowing recruitment teams to validate talent with precision and gain a decisive competitive edge.”
Understanding Packing® data and why it matters for investors
For readers unfamiliar with the terminology, Packing® is a method for quantifying player impact. It measures how teams break down opposition structures on the pitch to create a tactical advantage, offering a data-driven view of contribution that traditional statistics may miss.
Layering context-rich video onto this data gives scouts a truer visual representation of what happens behind the numbers. Rather than relying on figures alone, recruitment teams can watch the specific moments that generated a player’s metrics.
For investors, this reflects Catapult combining proprietary, defensible intellectual property, validated data alongside integrated video, into a single workflow. Such differentiation may strengthen recruitment stickiness and support the company’s competitive positioning in sports technology.
| Feature | What It Does | Data Backing | Investor Takeaway |
|---|---|---|---|
| Discovery engine | Surfaces match footage matching defined scouting criteria | 150+ competitions | Accelerates the recruitment workflow |
| Packing® metrics | Quantifies how players break down opposition structures | Validated across 180,000+ matches | Proprietary, defensible IP |
| Data plus video | Links performance numbers to on-pitch footage | Men’s and women’s competitions | Deepens product differentiation |
| Custom playlists | Isolates individual player scenes for review | Full-match coverage | Enhances retention through utility |
Integration with Pro Video Suite and the investment case
IMPECT Video Scouting integrates directly into Catapult’s Pro Video Suite. This gives clubs a complete workflow, moving seamlessly from player scouting through detailed video review, telestration, and decision-ready presentations to final recruitment decisions.
The integration highlights an ecosystem and cross-sell angle. Bringing scouting and video review into one connected workflow can increase the overall value of the product suite while supporting customer retention across the platform.
Catapult’s existing scale provides context for the opportunity. The company works with:
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More than 5,500 teams
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Over 40 sports
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More than 100 countries
IMPECT Video Scouting is available globally for football now. No revenue figures, pricing details, or financial impact were disclosed in the announcement, meaning the near-term commercial contribution remains to be seen. The launch nonetheless demonstrates Catapult advancing the integration of the IMPECT acquisition into its wider product offering.
The Catapult FY26 trading update reported closing ACV of US$133-134M, representing 27-28% constant currency growth, with Management EBITDA expanding approximately 50% year-on-year and a debt-free balance sheet carrying US$50M in cash following the IMPECT acquisition.
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