Winter Burrow passes 1 million milestone after mobile launch
Streamplay Studio (ASX: SP8) advised that Winter Burrow, published by its wholly owned subsidiary Noodlecake Studios, has surpassed 1 million combined downloads, purchases and player activations across PC, console and mobile storefronts.
The mobile release, which launched on 30 September 2026, recorded approximately 154,000 installs and generated A$153,000 in gross revenue across iOS and Android in its first month.
The title has also generated more than A$6 million in cumulative gross revenue across supported platforms (ASX: 8 October 2026). The mobile launch extends availability beyond Steam, Xbox and Nintendo Switch.
Headline figures from the release:
- 1 million combined downloads, purchases and player activations
- More than A$6 million in cumulative gross revenue
- Approximately 154,000 mobile installs in the first month
- Approximately A$153,000 in mobile gross revenue
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Mobile launch performance in the first month
Two purchase models, two revenue streams
The mobile release operates under two distinct purchase models. On iOS, players can experience the opening portion of the game for free before unlocking the full title through a one-time in-app purchase, while Google Play offers a paid download.
| Platform | Purchase model | Volume | Gross revenue |
|---|---|---|---|
| iOS | Free opening portion, one-time in-app purchase for full title | c. 147,000 installs | c. A$89,000 |
| Google Play | Paid download | c. 6,600 purchases | A$64,000 |
| Total | n/a | c. 154,000 installs | Over A$153,000 |
The revenue figures are gross. The company noted that the figures reflect different purchasing models, with free-to-try installs not representing equivalent paid unit sales.
Developer and publisher
Winter Burrow was developed by independent studio Pine Creek Games and published by Noodlecake.
Ryan Holowaty, CEO of Noodlecake
“There’s something really special about Winter Burrow’s cozy little world. Exploring the woods, gathering supplies and turning your burrow into a home feels like a great fit for mobile. It’s been awesome bringing that experience to phones and seeing more players discover the game!”
How premium indie game publishing works
A paid download requires players to purchase the game before installing it, as on Google Play. A free-to-try model, as on iOS, lets players install the game and try the opening portion before paying once to unlock the full title.
This matters when reading the numbers. The two models produce different install and revenue patterns, so installs are not a direct proxy for sales, and gross revenue is the more meaningful measure here.
Noodlecake’s earlier September release, Flick Shot Rogues, used the same try-before-you-buy structure on iOS and drew a far larger install count over its first month, which offers a useful comparison point for how free-to-try volume converts into revenue.
A publisher such as Noodlecake works with independent developers like Pine Creek Games, so a successful title can contribute to group revenue.
What the milestone means for Streamplay investors
The mobile launch builds on Winter Burrow’s established commercial performance, with the title having previously surpassed A$6 million in cumulative gross revenue. Its reach now spans multiple gaming platforms:
- PC (Steam)
- Console (Xbox, Nintendo Switch)
- Mobile (iOS, Android)
Noodlecake has more than 85 published titles and approximately 290 million downloads worldwide. Streamplay’s operations span game development and publishing, esports, streaming and telco-aligned services across North America, Australia, MEA and the Pacific Islands.
Investors exploring how Noodlecake structures its premium pipeline beyond mobile can read our detailed coverage of Noodlecake’s Project DS publishing deal, which sets out the milestone-based structure, the staged recoupment model and the 2027 PC and console launch target.
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