Light & Wonder Taps a $1B Mobile Games Boss to Run SciPlay

Light & Wonder has named Matthieu Labbat, the former head of Product Madness, as SciPlay CEO from 4 November 2026 as its social casino arm faces weaker demand.
By Josua Ferreira -
  • Matthieu Labbat becomes chief executive of SciPlay on 4 November 2026, after a period of leadership change at the business.
  • Labbat most recently headed Product Madness, a mobile gaming business earning more than $1 billion a year in revenue.
  • He helped grow Product Madness from about 120 to more than 600 staff and make it the top publisher in its category.
  • The mobile social casino arm fell 12% to $173 million in the latest results, so he takes over in a weak patch.
  • The announcement gives no financial figures or forecast for SciPlay.
Summarise with AI:

Light & Wonder appoints Matthieu Labbat as SciPlay CEO

Light & Wonder, Inc. (ASX: LNW) has appointed Matthieu Labbat as Chief Executive Officer (CEO) of SciPlay, its social casino business, effective 4 November 2026. The SciPlay CEO appointment follows a period of leadership transition at the business.

Matt Wilson, President and Chief Executive Officer of Light & Wonder, framed the appointment around extending the reach of SciPlay’s portfolio of brands. Light & Wonder also thanked Oliver Chow, Chief Financial Officer, who has provided executive oversight during SciPlay’s leadership transition.

A proven mobile gaming operator

Labbat joins from Product Madness, where he held a series of leadership roles. The announcement sets out his record in building and scaling mobile gaming businesses.

Matthieu Labbat: Career Path to SciPlay CEO

Product Madness track record

Key credentials listed in the announcement include:

  • Nearly 13 years of experience building and scaling mobile games, including 7.5 years in leadership roles at Product Madness
  • Most recently SVP and head of Product Madness, with profit-and-loss responsibility for a mobile gaming business generating more than $1 billion in annual revenue
  • Helped grow the company from approximately 120 to more than 600 employees
  • Drove social casino bookings and revenue growth above category rates, increased direct-to-consumer sales and improved margins
  • Helped establish Product Madness as the No. 1 publisher in its category, with six titles among the top 30 apps, and expanded its product, data, technology and creative capabilities

Earlier career

Earlier in his career, Labbat held product management and business-performance leadership roles at King, a leading interactive mobile and cross-platform video game developer. There, he built and led a product and data science team and helped bring King’s first multiplayer game to market.

Before King, he was a consultant at Analysys Mason, advising mobile operators, media companies and private equity funds on strategic reviews and due diligence.

Experience Detail Investor relevance
Product Madness SVP and head, with profit-and-loss responsibility for a business generating more than $1 billion in annual revenue Experience running a mobile gaming business at scale
Product Madness Headcount grew from approximately 120 to more than 600 employees Experience scaling teams
King Built and led a product and data science team Product and data capability
Analysys Mason Consultant on strategic reviews and due diligence Strategic and analytical grounding

What the appointment means for investors

Social casino refers to free-to-play mobile games with casino-style themes. Bookings measure the value of player purchases made in a period, direct-to-consumer sales are sales made through a company’s own channels rather than third-party app stores, and margins show how much of revenue is retained as profit.

Labbat’s stated record touches each of these measures: social casino bookings and revenue growth above category rates, increased direct-to-consumer sales and improved margins. The announcement does not give SciPlay financial figures or guidance.

Light & Wonder’s Q3 results showed the mobile social casino arm falling 12% to $173 million, with management citing weak social casino demand, the backdrop against which the new chief executive takes over.

Management view

Wilson said of the appointment:

Matt Wilson, President and Chief Executive Officer, Light & Wonder

“Matthieu has a proven record of building and scaling mobile gaming businesses, paired with exceptional product vision and a talent for developing teams. That combination makes him the ideal leader for SciPlay as we seek to extend the reach of its portfolio of brands.”

Wilson described SciPlay as having “a talented team, a portfolio of beloved brands and a clear path to long-term value creation…” Labbat will work side by side with SciPlay’s experienced leaders as he immerses himself in the business, its people and its players.

For investors, the combination is continuity from SciPlay’s existing leaders alongside a new chief executive with a record of scaling mobile gaming businesses.

Light & Wonder describes itself as a cross-platform global games company, with a 6,500+ member team across three business segments.

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Frequently Asked Questions

Who is the new SciPlay CEO?

Matthieu Labbat has been appointed chief executive of SciPlay, the social casino business owned by Light & Wonder, from 4 November 2026. He joins from Product Madness.

What is a social casino game?

Social casino refers to free-to-play mobile games with casino-style themes. Players make purchases inside the games, and SciPlay runs this kind of business.

What is Matthieu Labbat's background?

He spent nearly 13 years building and scaling mobile games, including 7.5 years in leadership roles at Product Madness. Earlier he worked at King and as a consultant at Analysys Mason.

How is Light & Wonder's mobile social casino business doing?

In its latest quarterly results, the mobile social casino arm fell 12% to $173 million. Management blamed weak social casino demand.

Josua Ferreira
By Josua Ferreira
Partnership Director
Josua Ferreira holds a Bachelor of Commerce in Marketing and Advertising and brings a background in publication, business development, and ASX market storytelling. He has worked with listed companies across the resource sector and broader market, combining sharp commercial instincts with a genuine commitment to keeping investors informed.
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