FlexiRoam Embeds Data in Every Tune Protect Travel Policy by Default

FlexiRoam secures full rollout with Tune Protect, embedding connectivity across all preset travel policies

FlexiRoam Limited (ASX: FRX) has executed a Commercial Partnership Agreement with White Label Sdn. Bhd., an insurtech subsidiary of Tune Protect Group Berhad (Bursa: TUNEPRO), acting as a distribution partner for licensed insurers within the Group. Under the Agreement, the Partner has committed to including FlexiRoam bundled data as a default benefit across all Preset Policies sold during the term, representing a full deployment rather than a limited trial.

The Agreement runs for an initial term of two (2) years with automatic annual renewals. Revenue is derived from per-entitlement fees linked to the Partner’s policy sales volume, meaning total contract value cannot be quantified at this stage.

What this deal means and how it works

Embedded connectivity as a default — not an optional add-on

Every customer purchasing a Preset Policy will automatically receive a FlexiRoam connectivity entitlement as part of their purchase. This is default inclusion, not an opt-in feature, which distinguishes it from typical ancillary product structures where uptake depends on customer choice.

Policyholders activate their bundled data via FlexiRoam’s AI-powered WhatsApp agent, which handles activation and customer support without requiring any app download. Critically, this engagement occurs at a high-intent moment, when travellers are actively preparing for their trip, creating a direct and timely channel between the platform and the end customer.

The expansion framework — upsell and cross-sell via WhatsApp

Beyond the initial connectivity deployment, the parties have established a framework to extend the partnership to support upsell and cross-sell distribution via FlexiRoam’s WhatsApp-based conversational channel. The parties intend to progress this expansion within approximately six months of commencement, subject to customer consents and the scope of the partnership.

This moves FlexiRoam’s role beyond connectivity provider into an ancillary distribution channel. Key commercial mechanics of the Agreement are as follows:

• Agreement type: Commercial Partnership Agreement
• Counterparty: White Label Sdn. Bhd. (insurtech subsidiary of Tune Protect Group Berhad)
• Deployment scope: All Preset Policies sold during the term — default benefit
• Revenue model: Per-entitlement fees linked to Partner’s policy sales volume
• Initial term: Two (2) years with automatic annual renewals
• Expansion timeline: Upsell/cross-sell framework targeted within approximately six months of commencement

Why the travel ancillary market makes this strategically significant

Airlines alone generated approximately USD 148 billion in non-ticket revenue in 2024, according to CarTrawler and IdeaWorksCompany’s Worldwide Estimate of Ancillary Revenue (October 2024). Ancillary revenue refers to fees and add-ons that travel companies earn beyond the core ticket or policy purchase, covering everything from seat upgrades to baggage fees to bundled travel services. Travel brands are increasingly focused on monetising the post-booking customer relationship rather than relying solely on the initial sale.

FlexiRoam’s embedded connectivity model fits directly into this trend. By becoming a default component of every Preset Policy, the platform establishes a repeatable, high-intent touchpoint within the traveller journey. For investors, the commercial logic is straightforward: per-entitlement revenue scales with the Partner’s policy sales volume, meaning FlexiRoam’s reach grows alongside Tune Protect’s business without needing to acquire each end customer individually.

Jefrey Ong, CEO & Executive Director, FlexiRoam

“Securing a full rollout with Tune Protect is a significant milestone. Their commitment to include our data across all Preset Policies validates that our platform is ready for enterprise-scale deployment. This positions FlexiRoam as an embedded engagement layer within the travel journey and creates a scalable channel to support ancillary distribution over time — extending beyond travel insurance into other travel verticals such as airlines, hotels and OTAs.”

What’s next for FlexiRoam’s partnership strategy

The Tune Protect Agreement establishes a repeatable deployment framework that management believes is applicable to other travel verticals. The CEO explicitly names airlines, hotels, and online travel agencies (OTAs) as target verticals, signalling that this model is intended to scale beyond travel insurance.

The Board considers the Agreement strategically material as validation of the commercial scalability of FlexiRoam’s AI-powered platform, even though total contract value is not yet quantifiable. FlexiRoam operates an AI-powered global connectivity platform supplying eSIM and physical SIM-based data solutions across 190+ countries through 600+ carrier partners, with operations spanning two segments: Travel Connectivity (direct-to-consumer and B2B2C) and B2B Solutions (IoT and corporate fleet connectivity).

The partnership snapshot below summarises the key terms:

With the upsell and cross-sell framework targeted for progression within approximately six months, the next stage of the FlexiRoam Tune Protect partnership will be closely watched as a signal of whether the WhatsApp conversational channel can generate meaningful ancillary revenue at scale.

Don’t Miss the Next ASX Tech Breakout

Big News Blast delivers FREE breaking ASX announcements straight to your inbox within minutes of release, complete with in-depth analysis already done for you. Join 20,000+ subscribers who stay ahead of the market the moment news breaks. Click the “Free Alerts” button at Big News Blast to get started today.