The Lottery Corporation unveils new operating model to accelerate digital growth
The Lottery Corporation has announced a new operating model and executive leadership team changes (ASX: TLC), restructuring its operations into three customer-facing business units effective 1 July 2026, subject to regulatory approval. The new operating model creates dedicated units for Lotteries, Digital and Keno, each led by a Chief Operating Officer with distinct strategic mandates designed to accelerate the company’s evolution as a digital entertainment company.
Managing Director and Chief Executive Officer Wayne Pickup positioned the restructure as a value creation initiative.
Wayne Pickup, Managing Director & CEO
“We have a strong foundation and our strategy has served the Company well, but we can unlock more value. This new structure gives us the clarity and accountability to accelerate our evolution as a digital entertainment company, concentrate on local market growth and make faster, better decisions.”
The restructure signals management’s commitment to growth acceleration and operational clarity. Investors often view such organisational changes positively when they create clearer accountability structures and streamline decision-making processes.
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What is a corporate restructure?
A corporate restructure reorganises a company’s operations into distinct business units, each with dedicated leadership and strategic focus. This approach typically improves decision-making speed by pushing authority closer to customers and markets. It also creates clearer accountability, allowing management to measure performance more precisely and respond to opportunities faster.
For investors, restructures often clarify strategic priorities and can lead to improved segment-level performance visibility in future financial reporting.
Three new business units to drive growth
The Lottery Corporation will operate through three customer-facing divisions, each targeting specific growth opportunities within the company’s portfolio.
Lotteries: protecting and growing the core
Callum Mulvihill will be appointed Chief Operating Officer for Lotteries. As the product owner for the company’s core lotteries portfolio, Mulvihill’s mandate focuses on growing the lotteries product portfolio, maximising performance across the retail network and digital wholesale partnerships. This unit represents the company’s established revenue base and aims to protect market share whilst pursuing incremental growth opportunities.
Digital: capturing the online opportunity
Loren Somerville will be appointed Chief Operating Officer for Digital. Digital’s mandate centres on driving digital lottery sales, delivering world-class app and web experiences, and exploring new opportunities in adjacent lottery entertainment categories. This unit positions The Lottery Corporation to capture the structural shift towards online gaming and entertainment, potentially opening new revenue streams beyond traditional lottery products.
Keno: unifying venue and online operations
Antony Moore will be appointed Chief Operating Officer for Keno, bringing together venue-based and online Keno operations under single leadership. The unit’s mandate includes growing Keno by improving the customer proposition, making it the game of choice in venues, expanding products, and unlocking the online opportunity. This consolidation addresses a previous structural gap where venue and online Keno operated separately.
| Business Unit | Chief Operating Officer | Strategic Mandate |
|---|---|---|
| Lotteries | Callum Mulvihill | Grow core lotteries portfolio, maximise retail network performance, strengthen digital wholesale partnerships |
| Digital | Loren Somerville | Drive digital lottery sales, deliver world-class digital experiences, explore adjacent entertainment categories |
| Keno | Antony Moore | Unify venue and online operations, improve customer proposition, expand products, unlock online opportunity |
Dedicated leadership for each revenue stream creates clearer accountability and should improve segment-level performance visibility for investors in future reporting periods.
Enterprise services leadership appointments
Supporting the three customer-facing business units, The Lottery Corporation will maintain three enterprise services units: Financial & Corporate Services, Strategy, and People & Brand. These centralised functions will provide governance, shared services and alignment across the enterprise.
Key leadership appointments include:
- Adam Newman remains Chief Financial Officer, with expanded accountability for Legal, Risk, Cyber and Technology services
- Adam Newman appointed Company Secretary effective 31 March 2026 on a temporary basis, while the company completes its ongoing recruitment process to appoint a permanent Company Secretary
- Rob Ure appointed Chief Strategy Officer
- Michelle Williams appointed Chief People and Brand Officer
Consolidating Legal, Risk, Cyber and Technology functions under the CFO streamlines governance and may reduce overhead duplication. This structure centralises risk management and compliance oversight whilst allowing the customer-facing units to focus on growth execution.
Executive departures
As part of the restructure, two senior executives will be leaving The Lottery Corporation. Andrew Shepherd, Chief Customer & Marketing Officer, will be leaving the company effective 1 July 2026. Nicholas Allton, Chief Legal & Risk Officer and Company Secretary, will be leaving the company effective 31 March 2026.
The Board and management thanked both executives for their leadership, commitment and service to the company.
Leadership transitions during restructures are common as companies reshape senior teams to align with new strategic priorities. The company has addressed continuity by appointing interim arrangements and conducting recruitment for a permanent Company Secretary.
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What’s next for The Lottery Corporation
Key dates and milestones for investors to monitor:
- 1 July 2026: New operating model takes effect (subject to regulatory approvals)
- 31 March 2026: Nicholas Allton departs; Adam Newman assumes temporary Company Secretary role
- Ongoing: Recruitment process continues for permanent Company Secretary appointment
- Kimberley Chan remains the person nominated under Listing Rule 12.6 for communication with ASX regarding Listing Rule matters
Investors should watch for confirmation of regulatory approvals and monitor the first financial results reported under the new structure, likely in FY27 reporting. The restructure’s success will be measured by whether the dedicated business units deliver improved growth rates and whether the company achieves faster decision-making and clearer strategic focus as management outlined.
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