Yojee secures HAVI Freight Management deal spanning three key Asian markets
Yojee Limited (ASX: YOJ) has signed a Usage-Based Services Agreement with HAVI Freight Management, a division of the HAVI Group. HAVI services the supply chain needs of McDonald’s restaurants globally, managing complex, time-sensitive and temperature-sensitive freight movements. The contract covers deployments across Singapore, China and Hong Kong, with implementation scheduled to commence immediately.
This engagement marks Yojee’s strategic entry into China, one of the largest and fastest-evolving logistics markets globally. HAVI manages thousands of shipments daily across multiple transport modes, including road, rail, ocean and air. The platform will centralise integrations between HAVI’s core operating systems and transport operations, improving real-time visibility, data accuracy and operational efficiency across multiple jurisdictions.
The deal validates Yojee’s capability to support complex, multi-country enterprise deployments. HAVI operates mission-critical supply chains requiring high levels of compliance, reliability and operational precision, making this contract a significant reference case for future enterprise sales cycles.
What is a Transport Carrier Management System?
A Transport Carrier Management System (TCMS) functions as the central nervous system connecting logistics providers with their carrier networks. The platform improves visibility across transport operations, tracks compliance requirements, and enhances operational efficiency without requiring companies to replace their existing enterprise resource planning (ERP) systems.
Yojee’s TCMS is ERP-agnostic, meaning it integrates with existing enterprise systems rather than demanding wholesale technology replacement. This positioning reduces adoption friction for enterprise customers operating sophisticated IT environments. The platform enables logistics providers to plan and execute transport movements with contracted carrier networks, centralising data flows and improving collaboration across multiple stakeholders.
For retail investors, understanding the TCMS product helps assess the commercial opportunity. The technology addresses a clear pain point (fragmented visibility across carrier networks) without forcing customers into disruptive system overhauls, a factor that can accelerate enterprise adoption cycles.
Why HAVI’s supply chain requirements matter
HAVI specialises in time-sensitive and temperature-sensitive freight, including food products, hazardous materials and pharmaceuticals. These operational characteristics demand high levels of compliance, reliability and real-time monitoring. HAVI services globally recognised brands (McDonald’s) requiring mission-critical supply chain execution, with 24/7 customer service and a global network of branches and agents.
The contract must support complex freight movements requiring operational precision. Temperature-sensitive logistics involves maintaining strict cold chain protocols, while compliance-driven supply chains face increasing regulatory complexity across multiple jurisdictions. HAVI’s selection of Yojee validates the platform’s capability to handle these demanding use cases.
Mark Connell, CEO of Yojee
“Securing HAVI across Singapore, China and Hong Kong is strategically important for Yojee. HAVI operates mission-critical supply chains for globally recognised brands, and being selected to support these operations reflects the maturity and enterprise readiness of our TCMS platform.”
High-compliance, mission-critical use cases serve as proof points for risk-averse enterprise buyers evaluating logistics technology. Successfully servicing HAVI’s requirements positions Yojee to compete for similar contracts with other multinational customers operating complex supply chains across Asia.
China market entry positions Yojee for long-term regional growth
This engagement marks Yojee’s first operational footprint in China. The country represents a significant opportunity for digitisation across fragmented transport networks, increasing regulatory complexity and rising demand for real-time visibility across enterprise supply chains. China’s logistics market is characterised by scale (one of the largest globally) and rapid evolution, creating demand for platforms that can manage operational complexity at enterprise scale.
The deal positions Yojee to build a long-term presence supporting multinational and regional customers operating in the region. China entry establishes a foundation for future expansion, with the HAVI deployment serving as a working reference case for prospective customers evaluating the platform’s capability to operate within complex regulatory environments.
Mark Connell, CEO of Yojee
“Our entry into China is particularly significant. It represents not just geographic expansion, but validation that Yojee can operate within complex regulatory and operational environments at scale. China is a major logistics market, and this deployment positions us to build a long-term presence supporting multinational and regional customers operating in the region.”
Geographic diversification reduces Yojee’s concentration risk across markets. Establishing operational presence in China opens addressable market opportunity for future enterprise wins, particularly with multinational companies seeking standardised logistics technology across their Asian operations.
Commercial structure and revenue outlook
The Agreement provides HAVI access to Yojee’s TCMS on a usage-based fee structure. Yojee will charge a monthly minimum usage fee in addition to site-based implementation fees. Transaction volumes executed through the platform will be periodically assessed to support sustainable growth for both parties.
At this stage, Yojee does not deem the minimum usage or implementation fees to be material revenue. However, the Agreement is strategically significant given the scale of the customer, geographic footprint and the entry into China. Implementation and usage of the TCMS will be phased across Singapore, China and Hong Kong, with transaction volumes expected to ramp up as deployments are completed across each site.
| Element | Detail |
|---|---|
| Contract Type | Usage-Based Services Agreement |
| Fee Structure | Monthly minimum + site implementation fees |
| Revenue Materiality | Not material at current stage |
| Geographic Scope | Singapore, China, Hong Kong |
| Implementation | Phased rollout, commencing immediately |
The usage-based model creates revenue growth potential as HAVI’s transaction volumes increase over time. While initial revenue contribution is not material, the strategic value of securing an enterprise customer of HAVI’s scale outweighs near-term financial impact. The deal establishes a foundation for recurring revenue as volumes ramp across the three-market deployment.
What this deal signals for Yojee’s enterprise strategy
The contract demonstrates Yojee’s capability to support complex, multi-country enterprise deployments. The engagement validates the platform’s maturity across temperature-sensitive and compliance-driven supply chains, operational environments that demand high levels of reliability and precision. HAVI’s selection confirms the TCMS as an ERP-agnostic platform capable of integrating within sophisticated enterprise environments across Asia.
The deal provides evidence of commercial traction supporting Yojee’s growth trajectory in the region. Securing an enterprise customer of HAVI’s scale and operational complexity serves as a reference case for future sales cycles, particularly with multinational companies evaluating logistics technology for multi-jurisdictional deployments.
Four key strategic proof points emerge from this engagement:
- Multi-country deployment capability validated across Singapore, China and Hong Kong
- Temperature-sensitive and compliance-driven use case secured with mission-critical supply chain operator
- ERP-agnostic integration proven in sophisticated enterprise environment servicing globally recognised brands
- First operational footprint established in China, positioning Yojee for long-term regional expansion
The deal confirms Yojee can compete for complex, multi-jurisdictional contracts requiring integration with existing enterprise systems. This capability positions the company to pursue similar opportunities with other multinational logistics providers and enterprise shippers operating across Asia’s fragmented transport networks.
Don’t Miss the Next Tech Breakthrough
Join 20,000+ investors getting FREE breaking ASX news delivered to your inbox within minutes of release, complete with in-depth analysis. Click the “Free Alerts” button at StockWire X to receive real-time alerts the moment market-moving tech announcements break, with expert coverage already done for you.