Axtec locks in national distribution channel through MRI Software partnership
Axtec Limited (ASX: AXI) has signed a three-year Master Partnership Agreement with MRI Software Australia Pty Limited, effective 1 August 2026, embedding its full product suite directly inside several of MRI’s Australian real estate solutions. The agreement brings PaySure, Axtec IQ, Proffer and MyHomeVault into the software agencies already use every day, backed by Gold-tier status in MRI’s global Partner Program.
The arrangement gives Axtec a contracted pathway into large agent networks nationwide, positioning its products at the point where property transactions actually happen and removing the cost of “winning agencies one at a time.”
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Inside the agreement: key terms at a glance
The deal is structured as a Master Partnership Agreement, granting Axtec placement within MRI’s platforms alongside commercial terms that support direct monetisation through the channel. No specific dollar values for the program or referral fees have been disclosed.
The key terms are summarised below.
| Term | Detail |
|---|---|
| Term length | Three-year initial term from 1 August 2026, auto-renewing for successive three-year terms |
| Program tier | Gold tier of MRI’s global Partner Program |
| Integration scope | PaySure, Axtec IQ, Proffer and MyHomeVault across Property Tree, Vault, Eagle and Box & Dice |
| Commercials | An annual program fee and referral fees payable by MRI to Axtec on customers Axtec introduces |
| Intellectual property | Axtec retains full ownership of its products, integrations and AI assets |
The retention of full intellectual property ownership is a notable feature for investors, as Axtec keeps control of its products, integrations and AI assets while accessing MRI’s distribution footprint.
How each product monetises inside MRI’s solutions
Each of Axtec’s four products attaches to a distinct point in the real estate workflow, where payment and transaction activity already occurs. The monetisation logic differs by product:
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PaySure — when a landlord needs to pay for repairs or advertising, payment and finance options appear on the invoice itself. Axtec earns on every payment and every advance.
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Axtec IQ — an AI assistant that handles agency admin inside the software agents already use, from trust accounting to client updates. This generates recurring per-seat software revenue.
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Proffer — surfaces the sellers and buyers already sitting untouched in an agency’s database and converts them into listings and sales. Axtec earns as they convert.
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MyHomeVault — keeps the homeowner connected to their agency and Axtec long after settlement, generating referral revenue across the life of home ownership.
Each of these attaches Axtec’s products to activity that already happens inside MRI’s solutions every day. According to the Company, this supports durable, recurring and higher-margin revenue as adoption builds across MRI’s installed base.
Why embedded distribution matters for investors
Embedded, or channel, distribution refers to placing a product inside software that customers already use daily, rather than selling to each customer individually. For Axtec, this means its modules sit natively within the platforms Australian agencies run every day, instead of the Company approaching agencies one at a time.
The commercial significance lies in the economics. A channel of this kind can lower the cost of acquiring each new customer, while providing access to established agent networks and transaction workflows. Axtec’s products are positioned at the point where property transactions actually happen.
The MRI agreement extends a broader strategic shift Axtec has been executing in 2026, building on its capital-light distribution model established through the earlier Real Flow partnership, which transferred credit risk off Axtec’s balance sheet and reoriented the business toward fee-based, recurring revenue.
MRI holds a leading position on both sides of the industry. Its property management solutions cover a significant percentage of Australia’s rental properties under management, and its sales CRM tools are among the most widely used in Australian residential sales, supporting agencies across a significant share of transactions nationwide. The Agreement gives Axtec’s full module suite access to that combined footprint through a single collaborative relationship.
For investors, a contracted channel of this scale is intended to de-risk the go-to-market approach and build toward a scalable, recurring revenue base, though realisation depends on adoption across MRI’s installed base.
Rob Towey, Chief Executive Officer of Axtec
“This partnership is a significant milestone for Axtec and strong validation of both our strategy and our products. Embedding our full suite inside the products Australian agencies already use every day is exactly the pathway we set out to build, and working alongside a partner of MRI’s scale gives us reach we could not achieve winning agencies one at a time. We’re very excited to partner with MRI to bring some genuinely unique offerings to the Australian real estate market.”
Rollout roadmap and what comes next
Partner onboarding and integration testing are underway now. The rollout follows a phased plan, beginning with PaySure inside Property Tree, MRI’s Australian property management solution, with the remaining products to follow under an agreed integration plan.
The rollout timeline sits alongside a funding structure Axtec has put in place to support this phase of growth, with the OUC funding commitment providing staged monthly capital advances through to October 2026 to accelerate product development and partnership execution.
The integration uses MRI’s established framework, which is intended to streamline how each Axtec module is deployed across the four named platforms. Promotional activities to support market awareness and customer engagement are also contemplated under the agreement.
MRI’s commentary framed the arrangement within a broader industry shift toward connected software ecosystems.
Dr. Sarah Bell, Senior Director – Ecosystem Strategy, Data & Innovation APAC of MRI
“Connected ecosystems are increasingly important to how the real estate industry delivers better outcomes. This partnership supports MRI’s commitment to providing clients with broader access to complementary solutions that enhance our offering and create value across the industry.”
For investors tracking the story, the value driver to watch is the pace of adoption across MRI’s installed base as the phased rollout progresses. The partnership provides a contracted pathway, but the scale of recurring revenue will depend on how quickly Axtec’s products embed and convert within the software agencies already use every day.
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