Codeifai Lists ProtectCode on AWS Marketplace as New Enterprise Sales Channel

Codeifai's ProtectCode AWS Marketplace listing puts its QR serialisation platform in front of AWS's 4.2 million business customers, with metered billing and a 3% fee to Amazon.
By Josua Ferreira -
  • Codeifai (ASX: CDE) listed its ProtectCode™ QR serialisation platform on AWS Marketplace, announced 27 October 2026, opening a new global enterprise sales channel.
  • Enterprise customers pay on their existing AWS bill, skipping separate vendor onboarding, contracting and security review, which can shorten sales cycles.
  • Usage above each tier's ProtectCode allowance is metered and billed automatically, so revenue per customer grows without renegotiation.
  • Codeifai pays AWS a 3% fee on transactions through the channel, per AWS Marketplace's published seller terms.
  • No customer numbers or revenue were disclosed, and management frames the upside as potential global adoption and cross-sales of its other SaaS products.
Summarise with AI:

ProtectCode™ now listed on AWS Marketplace

Codeifai Limited (ASX: CDE) announced on 27 October 2026 that ProtectCode™, its QR code serialisation platform, has been listed on Amazon Web Services (AWS) Marketplace. The company describes AWS Marketplace as the largest cloud software marketplace in the world.

Amazon Web Services, a subsidiary of Amazon Inc., serves 4.2 million business customers globally, a figure the company cites from external sources. Enterprise customers can now discover the listing, subscribe using their existing Amazon AWS account, and are provisioned into ProtectCode™ automatically.

The listing required significant technical development and follows the re-launch of the ProtectCode™ website. Codeifai calls it “CDE’s most significant move to date towards self-service procurement.”

John Houston, Chief Executive Officer

“…Integration into the Amazon Web Services Marketplace provides Enterprise brands with a seamless onboarding and billing process which we believe will open new sources of business.”

How AWS Marketplace removes friction for enterprise buyers

Enterprises that subscribe through the marketplace pay on their existing AWS bill, under terms their organisation has already accepted. The company says this reduces friction in the buying process.

Key buyer benefits outlined in the announcement include:

  1. Payment on the existing AWS bill, under terms the organisation has already accepted.
  2. No separate vendor onboarding, contracting or security review.
  3. Eligible AWS Marketplace purchases may count toward a customer’s committed spend under their agreement with AWS, subject to the terms of that agreement.

For a small-cap software company, lower buying friction can shorten sales cycles. Codeifai also describes the listing as validation of ProtectCode™ by one of the largest and most recognised brands in the world.

What is a cloud marketplace?

A cloud marketplace works like an app store for business software, where purchases sit on a company’s existing cloud invoice. For investors, it offers a distribution channel that a small company would struggle to build alone.

Pricing model and revenue implications

ProtectCode™ subscriptions on AWS Marketplace follow the same tiered structure as Codeifai’s direct self-service SaaS sales. Each tier carries an allowance of ProtectCodes over the billing period.

Usage above that allowance is metered and automatically reported to AWS, then appears as consumption on the customer’s invoice. Revenue from a customer scales without renegotiation as a brand applies more QR codes across its product lines and larger production runs.

Codeifai pays AWS a 3% fee on transactions completed through the channel, in accordance with AWS Marketplace’s published seller terms.

Feature What it means for investors
Tiered allowance Same tiered structure as direct self-service SaaS sales, with an allowance of ProtectCodes per billing period
Metered overage Usage above the allowance is automatically reported to AWS and appears as consumption on the customer’s invoice
3% AWS fee Codeifai pays AWS **3%** on transactions completed through the channel
Existing AWS billing Customers pay on their existing AWS bill, removing separate vendor onboarding, contracting and security review

Investment angle: adoption and cross-sell potential

The company states the listing has the potential to drive increased adoption of ProtectCode™ globally and, in turn, potential cross-sales of Codeifai’s other SaaS products.

Codeifai describes itself as a self-service SaaS company by design and by strategy, operating at the intersection of artificial intelligence, post-quantum cryptography, and serialised data technology. The AWS Marketplace listing is consistent with that self-service positioning.

Codeifai is not affiliated with Amazon Web Services other than as a seller listed on AWS Marketplace. For investors, the takeaway is the addition of a new global enterprise sales channel for ProtectCode™.

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Frequently Asked Questions

What is AWS Marketplace?

AWS Marketplace is Amazon Web Services' cloud software marketplace, which works like an app store for business software. Purchases appear on a company's existing AWS invoice.

What is ProtectCode by Codeifai?

ProtectCode™ is Codeifai's QR code serialisation platform, sold as a self-service SaaS product. Subscription tiers carry an allowance of ProtectCodes per billing period.

How does Codeifai make money from the AWS Marketplace listing?

Customers subscribe on tiered plans, and usage above the allowance is metered and billed as consumption through AWS. Codeifai pays AWS a 3% fee on transactions completed through the channel.

When did Codeifai list ProtectCode on AWS Marketplace?

Codeifai (ASX: CDE) announced the listing on 27 October 2026. Enterprise customers can subscribe using their existing AWS account and are provisioned automatically.

Josua Ferreira
By Josua Ferreira
Partnership Director
Josua Ferreira holds a Bachelor of Commerce in Marketing and Advertising and brings a background in publication, business development, and ASX market storytelling. He has worked with listed companies across the resource sector and broader market, combining sharp commercial instincts with a genuine commitment to keeping investors informed.
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