Decidr AI Industries renews its board as BusinessOS and LifeOS move to commercial release
Decidr AI Industries Ltd (ASX: DAI) has announced planned changes to its Board of Directors as the Group begins the commercial release of BusinessOS and LifeOS and expands its leadership presence in North America. Adrian Bunter is to become Non-Executive Chair, while David Brudenell moves from Executive Chairman to Executive Director.
David McCredie AM OBE and Patrick J. McGinnis are to join as Non-Executive Directors, and Jenny Fielding is to retire. The changes are expected to be made effective after 20 November 2026, and the Company will confirm the timing of each change and update the market as each takes effect.
The five changes are:
- Adrian Bunter: from Non-Executive Director to Non-Executive Chair.
- David Brudenell: from Executive Chairman to Executive Director.
- David McCredie AM OBE: joins the Board as Non-Executive Director.
- Patrick J. McGinnis: joins the Board as Non-Executive Director.
- Jenny Fielding: retires as a Non-Executive Director.
David Brudenell, Executive Chairman
“BusinessOS and LifeOS are the products we set out to build when we founded Decidr, and their release changes the business…”
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Leadership split: Australian Chair, North American growth lead
Adrian Bunter, Non-Executive Chair
Mr Bunter joined the Board in March 2024 and brings more than a decade of ASX and high growth company board experience. That includes serving as the first board of Employment Hero and as Non-Executive Director of 8common Ltd (ASX: 8CO).
With Mr Brudenell relocating to North America, an Australian-based independent Chair gives the Board continuity of oversight in the Company’s home market and direct engagement with Australian shareholders and regulators. The change also separates the roles of Chair and executive leadership, consistent with Recommendation 2.5 of the ASX Corporate Governance Council’s Corporate Governance Principles and Recommendations.
Adrian Bunter, Incoming Non-Executive Chair
“The Board’s job over the next twelve months is to see BusinessOS and LifeOS commercialised with discipline while the Group builds its North American base…”
David Brudenell, Executive Director
As announced on 19 October 2026, Mr Brudenell will relocate to North America from 1 January 2027. He will focus on growth across the Group’s US operations, including Sugarwork and Decidr U.S. Inc, its North American customers and partners, and the Group’s capital strategy.
He will remain Chair of Decidr U.S. Inc.
The relocation sits alongside A$11 million of annualised cost synergies, and the CareerOne-anchored embedded channel was still 54% of annualised exit-rate revenue at 30 June 2026, so the revenue base remains largely Australian.
Two new Non-Executive Directors bring ASX and Nasdaq experience
David McCredie AM OBE (Sydney)
Mr McCredie will join the Board as a Non-Executive Director following the conclusion of the Company’s annual general meeting (AGM). He spent 13 years as Chief Executive Officer of the Australian British Chamber of Commerce and was a key adviser to both governments during the negotiation of the Australia-United Kingdom Free Trade Agreement.
He is a Non-Executive Director of Identitii Ltd (ASX: ID8) and was previously Chair of ECS Botanics Holdings Ltd (ASX: ECS). His appointment strengthens the Board’s ASX governance experience in Sydney, and his networks support the Group’s enterprise engagement in Australia and the United Kingdom as BusinessOS moves to market.
Distribution is one of the commercial levers this board will oversee, with DecidrOS already accepted into the AWS ISV Accelerate Program and listed on AWS Marketplace as part of a four-channel go-to-market strategy.
Patrick J. McGinnis (New York)
Mr McGinnis will also join as a Non-Executive Director following the conclusion of the AGM. He has more than 25 years of experience in private equity, venture capital and emerging markets, began at Chase Capital Partners (later J.P. Morgan Partners), and has been Managing Partner of Dirigo Advisors since 2010.
He is an Independent Director of IBEX Limited (Nasdaq: IBEX) and coined the term “FOMO” in a 2004 Harvard Business School article. The Company said his work on how people and organisations make decisions maps directly to the problem BusinessOS and LifeOS address.
David Brudenell, Executive Chairman
“…Having him on the Board in New York gives us US governance experience and investor reach as the company is currently exploring strategies to better align its corporate structure with US centric growth plans, access to US capital and US investors.”
Board composition and terms of appointment
Once the changes take effect, the Board will comprise four directors, three of whom are non-executive, with an independent Non-Executive Chair.
| Director | Role | Based |
|---|---|---|
| Adrian Bunter | Non-Executive Chair | Sydney |
| David Brudenell | Executive Director | North America (from 1 January 2027) |
| David McCredie AM OBE | Non-Executive Director | Sydney |
| Patrick J. McGinnis | Non-Executive Director | New York |
The key terms for Mr McCredie and Mr McGinnis are:
- A director’s fee of A$72,000 per annum exclusive of superannuation, for each.
- 1,500,000 unlisted options each, with an exercise price of A$0.75 and an expiry date 3 years from the date of issue, subject to shareholder approval at the Company’s next general meeting.
Ms Fielding joined the Board on 1 August 2024, when the Company was Live Verdure Ltd. She served through the acquisitions of Decidr.ai, Sugarwork and Rumi.ai and the establishment of the Group’s US operations, and retires following the completion of the AGM.
David Brudenell, Executive Chairman
“…On behalf of the Board, I thank Jenny for her contribution and wish her every success.”
What happens next for DAI’s board
- The board changes are expected to be made effective after 20 November 2026, and the Company will confirm the timing of each change.
- Mr McCredie and Mr McGinnis join the Board following the conclusion of the AGM, and Ms Fielding retires following the completion of the AGM.
- Shareholders are to vote on the unlisted options at the Company’s next general meeting.
- Mr Brudenell relocates to North America from 1 January 2027.
- The Company will lodge an Appendix 3X for each incoming director and an Appendix 3Z for Ms Fielding as each change takes effect.
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