Cettire Ltd Posts $17.1m FY26 Adjusted EBITDA as Ex US Sales Rise 14%

Cettire's FY26 results show a $16.7m EBITDA turnaround to $17.1m on a near-flat top line, with ex-US sales up 14%, FY27 year-to-date revenue already running 22% ahead, and the business debt-free — here's what the numbers actually mean for investors.
By Josua Ferreira -
  • Cettire delivered Adjusted EBITDA of $17.1m in FY26, a $16.7m year-on-year swing achieved on a near-flat top line of $953.4m gross revenue, confirming the profit-first strategy is working.
  • Ex-US sales revenue grew 14% and Emerging Markets lifted to 44% of gross revenue, demonstrating that geographic diversification is actively offsetting US weakness.
  • FY27 year-to-date gross revenue is already running approximately 22% ahead of the prior year through 24 August 2026, with July 2026 EBITDA confirmed positive.
  • Customer acquisition cost fell 29% to $84 while delivered margin per active customer held at $179, pointing to improving marketing efficiency rather than volume-driven growth.
  • Approximately $9m in IEEPA tariff refunds are expected in FY27, providing a non-operational cash tailwind for a business that already carries nil debt and $28m in closing cash.
Summarise with AI:

Cettire returns to growth in Q4 as FY26 profitability lifts $16.7m

In its FY26 results presentation released on 26 August 2026, Cettire outlined a sharp turnaround in profitability, reporting Adjusted EBITDA of $17.1m, a $16.7m year-on-year improvement achieved against a softening US market and a normalising global luxury sector.

Management framed FY26 as a deliberate pivot towards profit, with the online luxury retailer prioritising earnings while remaining self-funding. The result reflected a two-speed dynamic: persistent US weakness offset by strong ex-US momentum, where sales revenue grew +14% year-on-year as Cettire continued to gain market share.

FY26 financial highlights at a glance

The headline metrics illustrate a business that held its top line broadly steady while swinging its bottom line firmly into profit.

Metric FY26 FY25 Change
Gross revenue $953.4m $975.3m -2%
Sales revenue $718.4m $742.1m -3%
Adjusted EBITDA $17.1m $325k +$16.7m
Adjusted NPAT $3.0m ($5.0m) Returned to profit
Net cash $28m $37m Lower
Active customers 605k 657k Lower

Standout milestones from the period included:

  • Sales revenue growth ex-US of +14%, reflecting continued market share gains

  • Emerging Markets rising to 44% of gross revenue (FY25: 37%)

  • Adjusted NPAT returning to positive territory at $3.0m, up from a $5.0m loss

The contrast is telling. The top line dipped only marginally while profitability moved sharply positive, evidence of a flexible cost base that management leaned on through challenging conditions.

The FY26 Adjusted EBITDA of $17.1m represents the full-year consolidation of a turnaround that was already visible at the half-year mark, with H1 FY26 results showing a $20.5m sequential EBITDA improvement driven by the same emerging market and repeat customer dynamics that carried through to year-end.

Why the US–luxury backdrop matters

Two external forces shaped Cettire’s FY26 performance, and understanding them explains much of the result.

The first is the change in US import rules. Following the end of the US de minimis policy, together with tariffs imposed under the International Emergency Economic Powers Act (IEEPA), this raised costs for cross-border luxury e-commerce. Cettire incorporated these higher customs duties into its US pricing, which lifted average order value (AOV) but weighed on demand. The company noted ~$9m in IEEPA tariff refunds expected to be received in FY27.

The second force is the broader luxury cycle. According to Bain & Company and Altagamma (June 2026), the global personal luxury goods market declined ~2% in CY2025, but is forecast to grow 3–5% in CY2026.

Together, these dynamics explain why US revenue softened, why AOV rose, and why management is positioning the business for a forecast sector recovery.

Customer economics — fewer buyers, higher value

Active customers fell to 605k (FY25: 657k), reflecting softer US demand and a deliberate reduction in paid marketing. Encouragingly, management reported a return to net customer growth in Q4-FY26, supported by improving retention.

The story is one of quality over volume. Repeat customers now account for 68% of gross revenue, while repeat customer AOV rose to $994 (FY24: $887).

Metric FY24 FY25 FY26
Active customers 692k 657k 605k
Repeat share of gross revenue 61% 68% 68%
Repeat AOV $887 $900 $994
Overall AOV $820 $904

Cettire’s acquisition discipline underpinned the profit lift:

  1. Customer acquisition cost fell to $84 (FY25: $119)

  2. Paid acquisition dropped to 4.6% of sales (FY25: 7.1%)

  3. Delivered margin per active customer held broadly steady at $179 (FY25: $182)

Lower spend combined with stable margin per customer points to improved returns on investment and reinforces the self-funding discipline management emphasised throughout the presentation.

Geographic diversification and a deepening supply chain

Emerging Markets drive the growth

Growth was uneven across regions. Emerging Markets grew +17% while Established markets contracted -13%, lifting the Emerging share of gross revenue to 44% (FY25: 37%).

The US now represents approximately 41% of revenue, with Australia at around 7%. Management highlighted continued China expansion via the TMall Global partnership as part of its localisation strategy.

The TMall Global partnership, launched to give Cettire simultaneous storefronts across both of China’s dominant e-commerce platforms without requiring local inventory, sits at the centre of the company’s China localisation push and reflects the broader capital-light logic underpinning its emerging markets expansion.

Record inventory and supply momentum

Cettire’s supply chain continued to build through the year:

  • Published products rose 33% year-on-year to 360k, with the total database exceeding 500,000

  • The platform now spans >2,500 brands and >$2bn in stock value

  • The top-performing brand represented only ~4% of gross revenue, indicating no material concentration risk

  • The company exited FY26 with record available inventory

This capital-light model, with diversified supply and broadening geography, supports resilience across a challenging global luxury environment.

Balance sheet strength keeps Cettire self-funded

Cettire ended FY26 with closing cash of $28m and nil financial debt. Cash generation was supported by an operating surplus and favourable working capital dynamics.

The cash bridge illustrates the movement: opening cash of $37.1m, an operating surplus of +$8.0m and working capital contribution of +$2.8m, offset by capitalised investments of -$16.6m (including $16.2m of R&D) and employee benefit trust purchases of -$3.4m, closing at $27.9m. The expected ~$9m IEEPA refunds represent a potential cash tailwind in FY27.

Cettire FY26 Cash Flow Bridge

Management reiterated a focus on profitable growth while remaining self-funding with no debt, supported by a capital-light, flexible growth model.

FY27 outlook — momentum carries into the new year

Looking ahead, management outlined a forward view built on the momentum observed in Q4-FY26.

For the FY27 year-to-date period (1 July to 24 August 2026, versus the same period a year earlier), key data points included:

  • ~22% YTD gross revenue growth year-on-year, with ex-USA growth exceeding this rate

  • Positive Adjusted EBITDA in July 2026

  • Signs of US stabilisation carrying through from Q4-FY26

Management restated the pillars of Cettire’s long-term positioning:

  • A large global customer base with multiple growth pathways

  • Scalable proprietary technology delivering a highly automated customer journey

  • An agile, flexible model with attractive unit economics

  • A self-funded balance sheet with no debt

Taken together, the profit-first strategy and returning growth position Cettire to participate in the forecast recovery of the global luxury sector into CY2026.

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Frequently Asked Questions

What were Cettire's FY26 results and how did profitability change?

Cettire reported Adjusted EBITDA of $17.1m for FY26, a $16.7m improvement on the prior year's $325k, while Adjusted NPAT returned to positive territory at $3.0m versus a $5.0m loss in FY25. Gross revenue was broadly flat at $953.4m, down just 2% year-on-year.

Why did Cettire's US sales weaken in FY26?

The end of the US de minimis import policy and tariffs imposed under the IEEPA raised costs for cross-border luxury e-commerce, which Cettire passed through via higher pricing — lifting average order value but weighing on US demand. The company expects approximately $9m in IEEPA tariff refunds to be received in FY27.

What is Cettire's FY27 revenue growth outlook?

For the period 1 July to 24 August 2026, Cettire reported approximately 22% year-on-year gross revenue growth, with ex-US growth exceeding that rate, and confirmed positive Adjusted EBITDA in July 2026. Management also noted signs of US market stabilisation carrying through from Q4-FY26.

How is Cettire expanding in China and emerging markets?

Cettire launched a TMall Global partnership to give it simultaneous storefronts across China's dominant e-commerce platforms without requiring local inventory, as part of a broader emerging markets push. Emerging Markets grew 17% in FY26 and now represent 44% of gross revenue, up from 37% in FY25.

What is Cettire's balance sheet position after FY26?

Cettire ended FY26 with $28m in cash and nil financial debt, operating as a fully self-funded business. The company also expects approximately $9m in IEEPA tariff refunds in FY27, which would represent an additional cash inflow without requiring any operational improvement.

Josua Ferreira
By Josua Ferreira
Partnership Director
Josua Ferreira holds a Bachelor of Commerce in Marketing and Advertising and brings a background in publication, business development, and ASX market storytelling. He has worked with listed companies across the resource sector and broader market, combining sharp commercial instincts with a genuine commitment to keeping investors informed.
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