Autosports Group to acquire three NSW dealerships in Mercedes-Benz deal
Autosports Group Limited (ASX:ASG) announced on 6 November 2026 that it has entered into an agreement with Grand Motors Group to acquire three NSW dealerships: Mercedes-Benz Parramatta, Mercedes-Benz Castle Hill and Chery Castle Hill.
The dealerships will be owned by Autosports Group’s wholly owned subsidiary, New Centenary Pty Ltd. Completion is targeted for February 2027 and is subject to conditions, including ACCC approval.
For investors, the acquisition adds flagship Sydney sites to a network built around prestige and luxury brands.
Key deal points:
- Seller: Grand Motors Group
- Buyer: Autosports Group, via New Centenary Pty Ltd
- Brands: Mercedes-Benz (two sites) and Chery (one site)
- Completion target: February 2027
When big ASX news breaks, our subscribers know first
Strategic rationale: deeper Mercedes-Benz ties and flagship Sydney sites
Strengthening the Mercedes-Benz relationship
According to the announcement, the acquisition strengthens Autosports Group’s relationship with Mercedes-Benz. It also expands the group’s Mercedes-Benz customer base.
A deeper tie with a major luxury brand is relevant for a retailer whose business centres on the prestige segment.
Flagship sites in key Sydney markets
The company says the transaction secures flagship sites in key Sydney markets, with a stated focus on Western Sydney and the Hills District. It links the move directly to its luxury brand growth strategy.
The Mercedes-Benz Canberra flagship relocation a month earlier shows the same pattern of owning and consolidating premium sites, with that move funded entirely from existing debt facilities.
Nick Pagent, Chief Executive Officer
“This strategic acquisition deepens our collaboration with Mercedes-Benz. It expands our Mercedes-Benz customer base and market presence across Western Sydney and the Hills District and strongly aligns with our luxury brand growth strategy…”
How dealership acquisitions work and why ACCC approval matters
Dealership groups can grow by acquiring franchised sites from other operators, as Autosports Group is doing here with the sites held by Grand Motors Group. Each site carries a specific vehicle brand, which is why the deal is described by dealership and brand.
The ACCC is the Australian Competition and Consumer Commission, Australia’s competition regulator. Its approval is one of the stated conditions to completion.
That means the acquisition is not final until the conditions are satisfied. Investors tracking the deal will be watching for progress toward the February 2027 completion target.
About Autosports Group and what happens next
Company snapshot
Autosports Group describes itself as Australia’s only ASX-listed specialist prestige and luxury automotive retailer. It operates more than 90 businesses across Sydney, Melbourne, Canberra, Brisbane, Gold Coast, Adelaide and Auckland, New Zealand.
The company was established in Sydney in 2006 as a single luxury dealership. Its operations include:
The earlier Solitaire Automotive acquisition, completed on 1 April 2026, offers a useful comparison: it took ASG into Adelaide and was funded half in cash and half in newly issued shares.
- New and used vehicle dealerships
- Motorcycle dealerships
- Used vehicle outlets
- Specialist collision repair facilities
- Finance and insurance services
- Aftermarket products and spare parts
- Vehicle servicing
What happens next
- Completion of the acquisition of Mercedes-Benz Parramatta, Mercedes-Benz Castle Hill and Chery Castle Hill is targeted for February 2027, subject to conditions including ACCC approval. Autosports Group will own the dealerships via New Centenary Pty Ltd.
Don’t Miss the Next Consumer Discretionary Winner
Get FREE breaking ASX news delivered to your inbox within minutes of release, complete with in-depth analysis. Join 20,000+ investors already staying ahead of the market. Click the “Free Alerts” button at Big News Blast to receive alerts the moment market-moving news breaks.