RMA Global’s US pivot delivers 130+ brokerage wins and A$3.5m in contract value
RMA Global Limited (ASX: RMY) has reported that its transition to a US brokerage-focused sales and support model early in the year delivered wholesale deals with over 130 brokerages and teams and total contract value in excess of A$3.5m during H2 FY26.
The strategic shift marks a departure from the company’s proven Australian approach of signing individual agents. Instead, RMA Global has turned its attention to whole brokerages in the substantially larger US market.
Two flagship signings anchor the update: RE/MAX, signed in Q3 FY26 for its approximately 75,000 agents, and Century 21 in Canada, closed in Q4 FY26 for its 10,000+ agents.
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Why the US market is the bigger prize
The company’s success in Australia has come from signing individual agents rather than whole brokerages. The US opportunity is materially larger, but according to the company, the task is more daunting and requires a different go-to-market approach.
The scale contrast is stark:
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US market: over 1.4 million agents
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Australian market: circa 50,000 agents
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New US target set: the top 1,000 brokerages, representing more than 700,000 agents
The brokerage-first model functions as a scalable entry point. RMA Global signs the network at wholesale, then uses the network’s imprimatur to onboard the individual agents beneath it to premium offerings. This layered approach allows the company to reach thousands of agents through a single deal.
Breaking down the H2 FY26 brokerage wins
The second-half results emphasise revenue quality alongside volume. Over 70% of the deals added revenue under multi-year contracts, pointing to durability rather than one-off transactions.
A notable cross-sell success came from Social Studio, a product acquired through the Curated Social acquisition. Over 70% of the revenue added during the half included Social Studio, indicating the acquisition is contributing directly to new deals.
| Metric | Result | Investor Takeaway |
|---|---|---|
| Wholesale deals closed | Over 130 brokerages and teams | Scaled distribution reach |
| Deals under multi-year contracts | Over 70% | Revenue durability and visibility |
| Revenue including Social Studio | Over 70% | Successful cross-sell of Curated Social acquisition |
| Total contract value | In excess of A$3.5m | Recognised over the life of the contracts |
The RE/MAX rollout underway
Following the RE/MAX signing in Q3 FY26, the company began rolling out the base review package at the end of Q4 FY26. That rollout is set to continue and expand through H1 FY27.
The multi-year RE/MAX partnership, signed in Q3 FY26, gave RMA Global access to a single network exceeding the entire Australian agent population, establishing the template for the brokerage-first deals that followed through the rest of the half.
The premium offering, which includes full review marketing distribution capabilities, is expected to follow close behind. The staged nature of the rollout means contract value converts to recognised revenue progressively, setting expectations for a gradual build rather than an instant step-change.
How RMA Global’s model works, from network to agent
RMA Global operates a two-step commercial model. First, it signs a brokerage or network at wholesale. A brokerage is an umbrella organisation that houses many individual real estate agents, so signing one network can unlock access to thousands of agents at once.
Once a network is signed, the company leverages that network’s imprimatur, essentially its endorsement, to onboard the individual agents beneath it onto premium offerings.
Social Studio, the product acquired through the Curated Social acquisition, expands what RMA Global can sell into each deal. Rather than offering a single product, the company can bundle additional capabilities into every network agreement.
For investors, this layered model builds a funnel. Network deals signed today act as a precursor to premium agent-level revenue tomorrow.
What the pivot means for the investment case
The multi-year nature of the contracts creates recurring, visible revenue. With over 70% of the H2 FY26 deals under multi-year terms and total contract value in excess of A$3.5m recognised over the life of those contracts, the durability angle stands out.
The larger network deals also carry meaningful upside as agents convert to premium tiers over time. The US brokerage-focused model represents a deliberate pivot away from the individual-agent model proven in Australia, and its ability to translate into sustained agent-level revenue remains the key measure to watch.
CEO Commentary
Given our steady progress signing brokerage deals, the long-term multi-year nature of these relationships, and the meaningful upside in our larger network deals, we are well positioned for continued success in the US market.
The road ahead in FY27
RMA Global has outlined a roadmap centred on continued momentum. The company hopes to report further growth in wholesale brokerage activity and additional network deals as a precursor to signing individual agents under each umbrella.
The disclosed next steps include:
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Continue and expand the RE/MAX base review package rollout through H1 FY27
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Follow with the premium offering, including full review marketing distribution capabilities
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Pursue additional wholesale brokerage and network deals
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Begin converting network agents to premium individual subscriptions
The network wins secured during H2 FY26 form the foundation for the company’s ambitions in the US market. Whether that foundation translates into sustained agent-level revenue will be the key measure to watch through FY27.
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