BPH Global Ltd Ships First Direct Seaweed Cargo to China

Direct China export channel opened: BPH Global ships first seaweed cargo to one of world’s largest markets

BPH Global has commenced direct raw seaweed exports to China through its Indonesian operating subsidiary, PT BPH Global Indonesia, dispatching its first commercial shipment from the Company’s Makassar export warehouse on 29 June 2026. The move follows approval from the General Administration of Customs of the People’s Republic of China (GACC) under the Indonesia–China Mutual Recognition Arrangement.

The shipment was dispatched pursuant to an existing customer purchase order and is expected to arrive in China on Friday, 10 July 2026. For investors, the development establishes a direct export channel into one of the world’s largest seaweed markets, which the Company expects to improve realised selling prices and trading margins.

What the direct China channel unlocks

Direct market access reshapes how BPH Global sells into China. By supplying Chinese customers directly, the Company removes the layers of intermediaries that traditionally sit between an Indonesian exporter and end buyers, keeping more of the final sale value in-house.

The key commercial benefits, as disclosed by the Company, include:

• Direct export channel into one of the world’s largest seaweed markets

• Significantly expanded addressable customer base

• Removal of intermediary sales channels

• Expected higher realised selling prices per tonne

• Expected improved trading margins

The core value driver here is margin uplift. Selling direct removes the middleman, which the Company expects to translate into stronger pricing per tonne and better trading margins over time.

Matthew Leonard, Managing Director, BPH Global Ltd

“The commencement of direct exports to China represents a significant commercial milestone for BPH Indonesia. The successful dispatch of our first shipment demonstrates that the trading platform we have established in Indonesia is now capable of supplying customers directly into one of the world’s largest seaweed markets. We believe this direct export capability will strengthen our competitive position and provide opportunities to improve realised pricing and trading margins as we continue to expand our customer base in China.”

18 months of infrastructure now bearing fruit

This first shipment is best understood as the next stage in an operational build-out, not a standalone event. The trading platform already existed. What GACC approval changes is the route to market.

Over the past 18 months, BPH Global has established an extensive procurement network across Indonesia, alongside warehousing, quality control and logistics infrastructure centred on its Makassar export hub. The successful dispatch of the first direct shipment to China marks the point where that infrastructure begins serving a new, higher-value channel.

Makassar platform maturity has been building steadily across the past several months, with independent operations generating approximately 90% of monthly revenue and cumulative 8-month sales reaching $2.15 million before the China channel was opened.

Why direct market access matters for seaweed exporters

For investors less familiar with the mechanics of cross-border trade, a few terms are worth explaining in plain language.

GACC approval refers to authorisation from the General Administration of Customs of the People’s Republic of China, the government body responsible for regulating goods entering the country. For agricultural and food-related products such as raw seaweed, GACC registration is effectively a gateway requirement. Without it, a foreign supplier cannot lawfully export directly to Chinese customers. The Indonesia–China Mutual Recognition Arrangement is the bilateral framework under which that approval was granted, recognising Indonesian exporters as eligible to supply the Chinese market.

Why does removing intermediaries typically lift pricing? When an exporter sells through third parties, each intermediary takes a share of the margin before the product reaches the end buyer. Selling directly to Chinese customers allows the exporter to capture more of the final sale value per tonne, rather than sharing it across a chain of middlemen.

China matters because it is one of the world’s largest seaweed markets. Direct access significantly expands the Company’s addressable customer base and provides greater flexibility to market Indonesian seaweed into that market. For shareholders, the key point is structural: this represents a change to the revenue model rather than a one-off sale.

The road ahead in China

Direct access to Chinese customers creates a platform for BPH Global to build a long-term export pipeline into one of the world’s largest seaweed markets. Management has indicated the Company intends to continue expanding its customer base in China as direct export activity scales.

Seasonal trading momentum across the platform had already begun accelerating ahead of the China channel opening, with Month 11 gross sales reaching approximately A$369,737, a 68.1% month-on-month rebound driven by improved dry season harvesting conditions in Makassar.

The Company has not disclosed shipment tonnage, sales value, contract value, or forward volume targets, and no revenue figures have been provided in connection with the initial shipment. Investors should treat the commercial upside as directional rather than quantified at this stage.

BPH Global has stated it looks forward to providing further updates as it expands its direct export activities into China.

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