Anagenics to Buy Bio-First Skincare Brand for $50k in Shares

Anagenics has signed a binding deal for the Bio-First skincare acquisition, buying the natural skin-health brand for $50,000 in shares and getting more than 17,000 past customers.
By Josua Ferreira -
  • Anagenics has signed a binding deal to buy the Bio-First skin-health brand for $50,000, paid entirely in about 8.3 million new shares.
  • Bio-First brings over 17,000 past purchasers, an email list of more than 25,000 people and over 1,700 reviews.
  • The brand will be relaunched through the existing online, warehouse and professional beauty channels of BLC Cosmetics.
  • The deal is expected to complete in November 2026, when the shares are issued.
  • It follows the $2.5 million haircare sale to York St Brands, with more detail on the brand portfolio review due in the new year.
Summarise with AI:

Anagenics to acquire Bio-First skincare brand for $50k in AN1 shares

Anagenics Limited (ASX: AN1) has entered into a binding agreement to acquire Bio-First, an established Australian natural skin-health brand, from Bio deNovo Group Pty Ltd. The consideration is $50k, satisfied through the issue of 8,333,333 AN1 shares at $0.006 per share.

Because the consideration is entirely in AN1 shares, cash is preserved for a relaunch of the brand. The acquisition will complete upon the issuance of shares, expected to occur during November.

Sandy Beard, Chair of Anagenics

“Bio-First is a highly complementary brand with proven formulations and a substantial existing customer base. For a modest upfront investment, we see an attractive opportunity to relaunch the brand through BLC’s existing channels and deliver a meaningful return on investment.”

What Anagenics acquires with Bio-First

The acquisition includes:

  • The Bio-First brand IP, formulations, customer database and digital assets
  • A pipeline of more than 10 developed product concepts

The customer base comprises:

  • Over 17k purchasers
  • A 25k+ customer email database
  • 1.7k+ reviews

Bio-First Acquisition Snapshot

Bio-First complements Anagenics’ existing brands and BLC Cosmetics’ distribution activities.

Relaunch plan through BLC Cosmetics’ channels

Bio-First will be sold through BLC’s existing ecommerce, warehousing and professional beauty distribution channels. The relaunch will initially focus on:

  1. Reactivating existing customers
  2. Relaunching core products
  3. Expanding distribution through BLC’s clinic, salon and spa network

The deal advances Anagenics’ strategy to build value from owned brands and intellectual property. It follows the company’s announcement on 5 November 2026 of the sale of its licensing agreement, which the company said significantly strengthens the balance sheet and underpins annual royalties.

The haircare IP sale to York St Brands brings in $2.5 million in cash plus sales-linked payments of at least $350,000 a year for up to eight years, capped at $7 million, and follows the company’s first full-year profit.

What happens next for Anagenics

  1. Share issuance and completion of the acquisition: expected during November 2026.
  2. Further details of the brand portfolio review and refocusing, including the strategy to enhance scale and profitability and the evaluation of complementary investment opportunities: expected in the new year.

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Frequently Asked Questions

What is the Anagenics Bio-First skincare acquisition?

Anagenics has agreed to buy the Australian natural skin-health brand Bio-First from Bio deNovo Group Pty Ltd for $50,000, paid in shares. The deal includes the brand name, formulations, customer database and digital assets.

How is Anagenics paying for Bio-First?

It is paying with 8,333,333 of its own shares at $0.006 each. Because no cash is used, money is kept for relaunching the brand.

When will the Bio-First acquisition be completed?

It completes when the shares are issued, which is expected during November 2026.

How will Anagenics sell Bio-First products?

Bio-First will be sold through the online shop, warehousing and professional beauty network of BLC Cosmetics. The first steps are winning back past customers, relaunching core products and growing sales through clinics, salons and spas.

What does Anagenics get with Bio-First?

It gets the brand, formulations, customer database, digital assets and more than 10 developed product ideas. The customer base includes over 17,000 purchasers and an email list of more than 25,000.

Josua Ferreira
By Josua Ferreira
Partnership Director
Josua Ferreira holds a Bachelor of Commerce in Marketing and Advertising and brings a background in publication, business development, and ASX market storytelling. He has worked with listed companies across the resource sector and broader market, combining sharp commercial instincts with a genuine commitment to keeping investors informed.
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