Decidr Ai Industries Ltd Joins AWS ISV Accelerate Program to Scale DecidrOS
Decidr accepted into AWS ISV Accelerate Program to scale Operational AI
Decidr AI Industries Ltd (ASX: DAI) has been accepted into the Amazon Web Services Independent Software Vendor (ISV) Accelerate Program, a global co-sell program for AWS Partners that provide software solutions running on, or integrating with, Amazon Web Services (AWS).
The acceptance is intended to increase DAI’s access to AWS sales channels and AWS Marketplace procurement pathways for enterprise customers, supporting the company’s strategy to scale DecidrOS and its Operational AI capabilities.
This is a strategic distribution channel milestone rather than a revenue event. It positions DecidrOS in front of AWS’s enterprise sales organisation and procurement ecosystem, aiming to shorten the path between customer interest and deployment.
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What the AWS ISV Accelerate Program unlocks for Decidr
The AWS ISV Accelerate Program is designed to support participating independent software vendors by connecting them with the AWS Sales organisation and providing co-selling support for eligible solutions. For DAI, the practical benefits centre on distribution reach and reduced procurement friction.
Key elements of the program include:
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Connects DAI with the AWS Sales organisation for co-selling support on eligible software solutions
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Supports customer engagement and helps accelerate sales cycles
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DecidrOS is available in AWS Marketplace, allowing customers to discover, procure and deploy the platform through existing AWS procurement processes
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Represents a targeted step toward scalable, partner-led distribution channels
For investors, co-sell access combined with a Marketplace listing lowers friction for enterprise procurement. Customers can move from evaluation to deployment through purchasing processes they already use, potentially shortening the sales cycle.
Understanding Operational AI and DecidrOS
DAI’s core technology strategy centres on Operational AI, which the company describes as enterprise infrastructure designed to help organisations move from AI experimentation toward structured business execution. The concept addresses a recurring enterprise problem.
Many organisations adopt AI tools but struggle to connect that AI capability to their existing business systems, workflows, decision processes, governance requirements and measurable outcomes. Having the technology is one thing. Making it work reliably across an organisation is another.
DecidrOS has been developed to address this by breaking complex workflows into smaller executable tasks that can be routed, audited, optimised and repeated. The platform is designed to operate across existing enterprise systems, coordinating people, data, workflows and AI-powered applications within a structured operational layer.
DAI positions DecidrOS as an enterprise execution layer, helping organisations connect business data, workflows, decisions and AI-enabled applications across existing systems. The aim is to move AI from powerful standalone tools into reliable, governed and repeatable business execution.
Why this matters to investors
As enterprises increasingly assess how to embed AI into core processes reliably, a governed execution layer addresses a genuine adoption bottleneck. Distributing that layer through a trusted cloud marketplace connects the technology with a large base of enterprise buyers already engaged with AWS, potentially widening DAI’s addressable customer pipeline.
Strategic context and the road ahead
DAI’s broader group strategy is to build and scale an agentic transformation group that enables organisations to organise, execute and distribute work using enterprise-grade AI and agentic systems. The company views cloud marketplaces and technology partner ecosystems as important channels for scaling enterprise software distribution.
Partner-led enterprise distribution through established technology ecosystems has been a recurring theme in DAI’s go-to-market approach, with a strategic SAP consulting partnership announced earlier in 2026 targeting access to more than 425,000 enterprise customers through standardised joint solutions.
Within that framework, DAI continues to pursue commercialisation across four distribution pathways:
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Cloud marketplaces
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Strategic technology partners
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Advisory channels
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Embedded distribution models
The table below summarises the key facts of the acceptance alongside its strategic context.
| Element | Detail |
|---|---|
| Program | AWS ISV Accelerate Program (global co-sell) |
| Platform listed | DecidrOS (available in AWS Marketplace) |
| Focus | Operational AI / enterprise execution layer |
| Immediate financial impact | Not material in isolation (per Company) |
| Strategic value | Scalable, partner-led enterprise distribution |
DAI stated that it is not currently possible to estimate the immediate financial impact of acceptance into the program, and that it does not currently consider the acceptance to have a material financial impact in isolation. However, the company views the program as strategically relevant to its enterprise distribution strategy and its objective of commercialising DecidrOS through scalable partner-led and marketplace-enabled channels.
No financial figures, contract values or timelines were disclosed in the announcement.
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About Decidr AI Industries
Decidr AI Industries (ASX: DAI) is an AI-enablement group building the infrastructure that allows organisations to become AI-native. The company owns 100% of Decidr.ai, developer of the Decidr Agentic Operating System, alongside Sugarwork, a knowledge-capture and workflow-automation platform. Together these assets underpin DAI’s capabilities in organisational intelligence and enterprise AI adoption.
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