Vista Group Wins Back Cinemex’s 2800-Screen Mexican Circuit on Five-Year Deal
Cinemex returns to Vista Group with five-year Mexican circuit agreement
Vista Group International (NZX & ASX: VGL) has announced that Cinemex has signed an agreement to transition its Mexican cinema circuit back to Vista Group, extending a relationship that was already re-established across Cinemex’s US circuit in 2025. The five-year agreement covers Mexico’s second-largest exhibitor, a network spanning 289 sites, 2,800+ screens, and more than 100 cities, plus 23 US sites with over 300 screens.
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What the agreement covers
Phased rollout across Mexico through 2026
The agreement will see Cinemex’s Mexican circuit initially go live on Vista Group’s on-premises solution alongside Vista Cloud’s Data Empowerment capability, with the rollout taking place across 2026. The parties will regularly review the circuit’s transition to full Operational Excellence over the five-year term.
Key details of the agreement include:
- Agreement length: Five years
- Initial phase: On-premises solution plus Vista Cloud Data Empowerment
- Rollout timeline: Across 2026
- Pathway: Regular review toward full Operational Excellence
- Precedent: Cinemex’s US circuit successfully transitioned to Vista Group in 2025
CEO quote
Stuart Dickinson, Chief Executive Officer, Vista Group
“We are delighted to welcome Cinemex back to Vista Group and to empower their team with our market leading solutions, including Vista Cloud’s Digital Empowerment capability. Following the successful roll out across their US circuit, we’re excited to be working again with Cinemex’s great team over the coming months to help deliver their vision of creating moments that generate memories and experiences.”
Why Cinemex matters for Vista Group’s growth story
At its scale, a cinema management agreement of this nature means Vista Group’s platform becomes the operational backbone for ticketing, loyalty, data, and audience engagement across Cinemex’s entire network. For investors less familiar with the sector, large multi-site exhibitor contracts carry characteristics similar to SaaS (Software as a Service) arrangements: they generate recurring revenue over a defined term, create platform stickiness that makes switching costly, and open pathways for cross-selling additional Vista Group products such as Movio and Numero.
Winning back a circuit of this size in Latin America’s second-largest cinema market signals the competitive strength of Vista Cloud relative to alternatives. The table below summarises the full Cinemex circuit profile across both regions.
| Region | Sites | Screens | Status |
|---|---|---|---|
| Mexico | 289 | 2,800+ | Transitioning to Vista Group (2026) |
| United States | 23 | 300+ | Already on Vista Group (transitioned 2025) |
The re-signing demonstrates Vista Group’s ability to retain and expand relationships with major exhibitors, with the 2025 US circuit transition serving as a proven delivery reference for the broader Mexican rollout now underway.
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What’s next for Vista Group and Cinemex
The rollout of Cinemex’s Mexican circuit is expected to progress across 2026, with both parties undertaking regular reviews toward achieving full Operational Excellence over the term of the agreement. No forward-looking financial guidance has been provided in connection with this announcement.
Vista Group is a global leader in providing technology solutions to the international film industry, operating under brands including Vista, Veezi, Movio, Numero, Maccs, Flicks, and Powster. Its expertise spans cinema management software, loyalty and moviegoer engagement, film distribution software, box office reporting, creative studio solutions, and the Flicks movie, cinema and streaming website and app.
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