Pointerra Lands $413K Western Power Deal to Build Digital Twins of 50 Substations
Pointerra secures Western Power digital twin contract
Pointerra has been awarded a contract by Western Power to deploy its Pointerra3D platform across the utility’s transmission substation network in Western Australia. The 3-year agreement, valued at $413,442 (ex-GST), follows a competitive tender process and covers platform licensing, implementation, corporate system integration, and ongoing support. Western Power operates the electricity transmission and distribution network across the South-West Interconnected System, managing approximately 155 substations throughout the state.
The contract represents Pointerra’s entry into the Australian energy utility market and creates a foundation for recurring revenue expansion within the domestic critical infrastructure sector.
Key Contract Parameters:
- Contract value: $413,442 (ex-GST)
- Contract term: 3 years
- Initial rollout: 50 substations
- Full network potential: ~155 substations
- Expected go-live: Within 2 weeks
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What is a digital twin and why utilities need them
A digital twin is a virtual replica of physical assets created using lidar and photogrammetry data. The technology enables operators to visualise and interact with infrastructure remotely without requiring repeated site visits. For Western Power, this capability is particularly valuable given many substations are located significant distances from operational depots, making physical inspections time-consuming and resource-intensive.
Pointerra3D functions as a hosted, web-based platform that stores and displays high-resolution reality data, allowing engineering and maintenance teams to access detailed substation models from any location. The platform supports planning, inspection, and asset management workflows that traditionally required on-site presence.
The adoption of digital twin technology by energy utilities reflects broader industry trends toward digital engineering and grid modernisation. As transmission and distribution networks face unprecedented investment requirements to support electrification and renewable integration, utilities are seeking tools that reduce operational costs whilst improving asset visibility and decision-making efficiency.
Contract scope and expansion potential
The contract covers Pointerra3D platform licensing, implementation, integration with Western Power’s corporate systems, and ongoing support and maintenance. The web-based platform will store high-resolution lidar, photogrammetry, and reality data for the utility’s transmission substations, enabling remote visualisation and interaction with infrastructure.
The initial deployment encompasses 50 substations over the contract term, with the platform architected to scale to the full network of approximately 155 substations. This scalability creates a clear pathway for recurring revenue growth as Western Power expands usage across additional sites. Beyond the initial scope, the platform offers future capability opportunities including condition monitoring, asset tagging, and change detection across both transmission and distribution networks.
| Metric | Initial Contract | Full Network Potential |
|---|---|---|
| Substations covered | 50 | ~155 |
| Contract term | 3 years | Expansion opportunity |
| Revenue type | Minimum commitment | Recurring revenue growth |
The gap between the initial 50-site rollout and the 155-substation full network represents a material annual recurring revenue opportunity that requires no new customer acquisition. Expansion would occur within an established client relationship, reducing sales friction and accelerating deployment timelines.
Building momentum in energy utility sector
The Western Power contract positions Pointerra within a growing portfolio of energy utility clients. The company now supports more than a dozen large utilities globally who use Pointerra3D daily for their geospatial digital twin requirements. This customer base spans both Australian and US markets, with the company maintaining a long-term presence in the US energy utility market, including participation in US Department of Energy programmes.
The domestic contract win demonstrates geographic diversification whilst validating platform capability in the Australian energy and critical infrastructure sector. As Australian utilities accelerate investment in digital engineering and grid modernisation to support generation, transmission, and distribution network challenges, Pointerra’s proven capability creates opportunities for broader sector engagement.
Western Power Adoption
“Western Power’s adoption of Pointerra3D for its transmission substation network further validates the platform’s capability in supporting Australia’s energy and critical infrastructure sector.”
The competitive tender process through which the contract was awarded reinforces platform credibility and technical competitiveness against alternative solutions. Western Power’s selection indicates confidence in Pointerra3D’s ability to meet enterprise security, functionality, and reliability requirements for mission-critical geospatial data.
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Revenue recognition and next steps
Revenue from the contract will be recognised over the 3-year term in accordance with the company’s accounting policies. Western Power expects implementation and go-live within two weeks of contract award, indicating the platform’s deployment readiness and the utility’s urgency to operationalise digital twin capabilities.
The rapid deployment timeline suggests Pointerra3D requires minimal customisation to meet Western Power’s requirements, reflecting the platform’s maturity and enterprise-readiness. The contract is subject to normal commercial terms and conditions.
The near-term go-live schedule means revenue recognition begins promptly, with the operational platform creating a foundation for scope expansion discussions as Western Power’s teams gain familiarity with digital twin workflows. The initial 50-substation deployment provides a proving ground for demonstrating value that could accelerate full network rollout or additional capability adoption such as condition monitoring and change detection across transmission and distribution assets.
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