Aumake Restructures to Xenitra, Cuts $1.1M Costs in China Platform Pivot
AuMake is an innovative Australian company that specializes in helping Australian and New Zealand businesses effectively market and sell their products to Asian markets, both domestically and internationally. By leveraging a sophisticated e-commerce platform and deep understanding of Asian consumer behavior, AuMake provides end-to-end solutions that enable brands to reach and engage with a sizeable and lucrative Asian consumer demographic.
The company offers a comprehensive suite of services designed to simplify cross-border commerce, including social e-commerce platforms, dedicated retail stores, expert marketing guidance, and logistics support. With a robust sales force of over 35,000 people in China and extensive knowledge of Asian markets, AuMake helps businesses navigate the complexities of international trade by providing direct access to targeted, qualified buyers through channels like live streaming, social media, and strategic brand exposure.
AuMake focuses on a diverse range of product categories that are highly sought after in Asian markets, including health and beauty products, supplements, wool products, milk and formula, beverages, and infant care items. Their unique approach allows Australian and New Zealand businesses to control their sales, marketing, and brand messaging while benefiting from AuMake’s specialized expertise in connecting with Asian consumers, effectively bridging the gap between local producers and an expansive international market.
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