Spacetalk adds Kmart, Target and Bing Lee, lifting retail footprint 47% to 919 stores
Spacetalk Ltd (ASX:SPA) is adding Kmart, Target and Bing Lee to its Australian retail partner network ahead of Christmas 2026, broadening where families can buy its Kids Watch Phones.
Physical retail footprint across Australia and New Zealand is expected to grow from 624 stores at 30 June 2026 to 919 stores by peak Christmas trading. That is an additional 295 locations, an increase of 47%.
The Australian retail partner network is set to expand from nine in FY26 to twelve in FY27, an increase of approximately 33%. For investors, the change puts more shelf space in front of shoppers during the key holiday trading period, for a hardware product that Spacetalk positions as an entry point to its subscription services.
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Retail rollout: who is launching and when
The three new partners are on different timetables, though all are tied to the Christmas peak:
- Kmart: physical retail sales scheduled to begin in time for peak Christmas trading.
- Target: physical retail sales scheduled to begin in time for peak Christmas trading.
- Bing Lee: already selling Spacetalk online, with its physical retail rollout scheduled for the peak Christmas selling period.
The three new partners will range a mix of Adventurer 2, Loop and Geo for Christmas. They complement existing partners JB Hi-Fi, BIG W, Officeworks, Costco, The Good Guys, Retravision, Optus, Telstra and Mobileciti.
| Region | Footprint at 30 June 2026 | Footprint by peak Christmas trading |
|---|---|---|
| Australia and New Zealand (combined physical retail) | 624 | 919 (295 added) |
Ecommerce and New Zealand reach
Bing Lee adds one new digital sales channel in FY27, complementing Spacetalk’s own online store and its established retailer, marketplace and loyalty channels. Active Australian channels include BIG W Market and Woolworths online, alongside Everyday Rewards and Qantas Frequent Flyer channels.
In New Zealand, the active network includes Noel Leeming, PB Tech, Heathcotes, the Airpoints Store, Mighty Ape, Costco and JB Hi-Fi.
97.1% category unit share in Kids Watch Phones
Spacetalk was the leading brand by unit sales in GfK’s measured Australian retail Kids Watch Phones category for the twelve months from 1 October 2025 to 30 September 2026. It accounted for approximately 97.1% of category unit sales, according to the GfK Custom Report, which covers retail sales only.
The company says competitors remain largely focused on fitness and feature-led propositions, which it says has enabled Spacetalk to own the family safety narrative.
Simon Crowther, CEO and Managing Director
“We are putting Spacetalk in front of more families as they choose a child’s first connected device for Christmas. Kmart, Target and Bing Lee broaden our retail reach, while Geo gives families another option within our watch range.”
Why a watch sale matters for recurring revenue
Spacetalk describes kids smartwatches as an important entry point into its family safety platform, delivering cost effective acquisition of a household. Broader distribution creates more opportunities to establish a first relationship with a household through a watch purchase.
Ongoing engagement then comes through mobile connectivity and premium App services, including:
- Online Safety
- Apple and Samsung watch apps
- 24/7 emergency monitoring
These App services are all scheduled for release between November 2026 to February 2027. The expanded network supports the company’s strategy to grow recurring revenue alongside its hardware business, with subscription outcomes dependent on customer take-up.
Retail is not the only route to households, as the Vodafone postpaid agreement gives Spacetalk a telco channel for its co-branded family safety app, built around a premium tier offered free for up to 12 months from activation.
Geo is part of the Christmas range. As outlined in the company’s announcement on 5 November 2026, Geo is scheduled to launch in Australia in November 2026 as the first model in Spacetalk’s planned kids smartwatch refresh. The Christmas range spans Adventurer 2, Loop and Geo.
What to watch from here
The announcement sets out the following scheduled events:
- Kmart and Target physical retail launches: scheduled for peak Christmas trading.
- Bing Lee physical rollout: scheduled for the peak Christmas selling period.
- Geo launch in Australia: scheduled for November 2026.
- Premium App services (Online Safety, Apple and Samsung watch apps, 24/7 emergency monitoring): all scheduled for release between November 2026 to February 2027.
Retail rollout timing and Geo availability remain subject to supply and retail readiness, and final testing where applicable.
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