Sequoia completes sale of InterPrac for $200,000
Sequoia Financial Group (ASX: SEQ) announced that on 13 October 2026, its subsidiary Sequoia Wealth Group Pty Ltd (“SWG”) signed and completed a share sale agreement for the disposal of 100% of the issued share capital in InterPrac Financial Planning Pty Ltd (“InterPrac”). The buyer is Bellbird Australia Pty Ltd (“Bellbird”), described in the announcement as a private investor.
Consideration for the InterPrac sale is $200,000, subject to customary adjustments. Because signing and completion occurred on the same day, the announcement describes no pending conditions or outstanding completion steps. The sale follows a market update on 26 August 2026, which confirmed SWG had appointed an independent adviser to undertake a sale process for InterPrac.
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Sale terms at a glance
The table below summarises the key terms as set out in the announcement.
| Fact | Detail |
| Seller | Sequoia Wealth Group Pty Ltd |
| Asset | 100% of issued share capital in InterPrac Financial Planning Pty Ltd |
| Buyer | Bellbird Australia Pty Ltd, private investor |
| Consideration | $200,000, subject to customary adjustments |
| Signed and completed | 13 October 2026 |
The process timeline, based on the announcement, runs as follows:
- The sale process was referenced in the market update of 26 August 2026.
- SWG appointed an independent adviser to undertake the sale process.
- The sale was signed and completed on 13 October 2026.
The appointment of an independent adviser in August 2026 launched a formal sale process, with the deed of cross guarantee lodged on 2 June 2022 flagged as a central complication to be resolved on any successful sale.
What a completed sale process means for Sequoia investors
Sequoia stated that the sale process has successfully concluded. For investors, the key point is that the transaction has completed rather than remaining a proposal.
Process concluded and cross guarantee revoked
As the sale of InterPrac has completed, Sequoia has revoked the deed of cross guarantee dated 2 June 2022 insofar as it relates to InterPrac. The revocation removes InterPrac from that cross guarantee arrangement.
The announcement does not comment on any liabilities or financial effects linked to the revocation.
Educational: what a deed of cross guarantee is
A deed of cross guarantee is an arrangement in which companies within a group guarantee each other’s debts. This is general context only, and the announcement does not describe Sequoia’s specific exposure under the deed.
For investors, removing an entity from such a deed ends that entity’s link to the group’s cross guarantee obligations.
What to watch next
The announcement does not disclose the financial impact of the sale, the use of proceeds, or the strategic rationale. Investors may wish to watch for further updates from Sequoia.
What the announcement does confirm is a clean completion: the sale process has concluded, the share sale agreement has been signed and completed, and the cross guarantee has been revoked as it relates to InterPrac.
For readers wanting to understand how the cross guarantee became contested, our full explainer on ASIC’s receiver proceedings over the InterPrac cross guarantee covers the court action, the limited mandate of any receiver, and the AFCA determinations against InterPrac.
Investor relations contact: Georgie Morell, Morell and Co.
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