Mt. Elephant Cake Pods roll out to 700+ Coles stores nationally
Elixinol Wellness Ltd (ASX: EXL) has confirmed that Mt. Elephant Cake Pods are rolling out nationally this week in over 700 Coles stores, available in store from 7 October. The announcement was released on 7 October 2026.
The rollout follows the ranging acceptance announced earlier this year and marks the brand’s entry into the dessert category. For investors, a confirmed national footprint with a major supermarket moves the launch from planned to executed.
The three flavours in the range are:
- Choc Fudge
- Matcha & White Chocolate
- Strawberry Shortcake
When big ASX news breaks, our subscribers know first
How Cake Pods work and why the dessert aisle matters
Product format
Cake Pods combine a wholefood cake mix with a purpose-designed microwavable paper-based pod. Consumers add three ingredients, stir and microwave to prepare a warm cake in under 60 seconds.
The preparation steps are:
- Add three ingredients
- Stir
- Microwave
Why ranging in a new aisle matters
“Ranging” refers to a retailer agreeing to stock a product in its stores. Where a product is ranged in a second aisle, it can be found by shoppers in a different part of the store.
Mt. Elephant was previously available in the baking aisle and will now also have a presence in the dessert aisle. According to the announcement, this brings the brand to a new shopping occasion.
| Item | Detail | Investor relevance |
|---|---|---|
| Retail partner and footprint | Coles, over 700 stores nationally | Confirmed national retail footprint with a major supermarket |
| Timing | In store from 7 October 2026 | Rollout under way this week |
| Category | Entry into the dessert aisle, alongside existing baking aisle presence | Extends the brand to a new shopping occasion |
Strategy: social-inspired flavours and innovative formats
The launch extends Mt. Elephant’s strategy to challenge traditional categories through TikTok-inspired flavours and innovative formats. The announcement says it follows recent launches including:
- A cookie launch
- A pancake launch
- Pancake mixes in a no-mess mixing tub
Taken together, these point to a product-development approach applied across categories rather than a single product. The announcement frames this as strategy and provides no financial detail.
Natalie Butler, CEO, Elixinol Wellness
“Moving into the dessert aisle is an exciting next step. Our ambition is to disrupt familiar categories with social-inspired flavours and new ways to prepare and enjoy them. Cake Pods bring that approach to desserts.”
What investors can watch next
The announcement does not provide sales or financial guidance. Investors will likely look to future company updates for how the Coles rollout performs.
Further updates are available through the company’s Investor Hub and at www.elixinolwellness.com.
Investors weighing how retail launches fit into the group’s wider growth plans can read our detailed coverage of Elixinol’s Vitable acquisition, which sets out the deal structure, the subscriber base and the illustrative A$50m revenue ambition.
Curious How Mt. Elephant Cake Pods Could Reshape Elixinol’s Growth?
Elixinol Wellness has rolled out Mt. Elephant Cake Pods to over 700 Coles stores nationally, marking the brand’s entry into the dessert aisle. The launch moves a confirmed national supermarket footprint from planned to executed.
To explore the brand’s product range and the company’s latest updates, visit the Elixinol Wellness website today. Stay informed on how the Coles rollout fits into the group’s wider strategy.