Vmoto Locks in MotoGP Deal to Sell Electric Scooters to 632M Racing Fans
Vmoto secures global MotoGP partnership for electric scooter distribution
Vmoto Limited has signed a worldwide agreement with MotoGP Sports Entertainment Group S.L. to produce and distribute three MotoGP edition electric scooters globally. The agreement positions Vmoto as the official MotoGP Electric Scooter Supplier through its existing international distributor network, running until 31 December 2030 with renewal optionality.
The three MotoGP edition electric scooter models will be distributed via Vmoto’s established global distributor channels, providing the company with access to MotoGP’s 632 million fanbase. This partnership delivers brand validation from the world’s premier motorcycle racing championship and establishes a multi-year revenue opportunity through FY2030.
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What is MotoGP and why does this partnership matter?
MotoGP is the premier world championship of motorcycle road racing, established in 1949 as the oldest motorsports championship. The commercial rights holder, MGP Group, manages and markets MotoGP to global fans, riders, and broadcasters from its headquarters in Madrid, with branches in Barcelona, Amsterdam, London, and Rome.
In July 2025, 84% of MGP Group was acquired by Liberty Media and became part of the Formula One Group. This ownership structure means Vmoto’s brand may gain exposure to Formula One’s fanbase as well, multiplying the partnership’s promotional value beyond MotoGP alone.
MGP Group’s role involves managing the commercial aspects of the championship, connecting the sport with its global audience through broadcast rights, sponsorship activations, and brand partnerships. The Liberty Media connection positions MotoGP within the same corporate structure as Formula One, creating potential cross-promotional opportunities.
MotoGP’s global reach by the numbers
The championship’s audience metrics reveal a strategically valuable demographic profile aligned with electric vehicle adoption trends.
| Metric | Figure |
|---|---|
| Global fanbase | 632 million |
| 2025 trackside attendees | 3.6 million |
| Fans under 35 years old | Over 50% |
The young demographic skew — with over 50% of fans under 35 years old — aligns directly with electric vehicle early adopters, making this a strategically valuable marketing channel for Vmoto’s product range. MotoGP’s record-breaking global popularity and rising viewership provide consistent audience engagement across multiple touchpoints.
Marketing and promotional benefits under the agreement
Vmoto receives specific marketing rights under the agreement that extend beyond simple brand licensing, creating direct consumer engagement opportunities.
- Vmoto appointed as MotoGP Electric Scooter Supplier with rights to use the title in global communications and promotional campaigns
- Placement of Vmoto branded electric vehicle products at MotoGP European events
- Placement of Vmoto’s fast charging and battery swapping stations at MGP Group authorised locations to showcase technology
- Rights to use MGP Group footage and clips for promotional purposes
These rights create physical presence at events and technology demonstration opportunities, establishing direct consumer touchpoints with MotoGP’s 3.6 million annual trackside attendees. The battery swapping station placements allow Vmoto to demonstrate its charging infrastructure capabilities in high-visibility environments.
The promotional footage rights enable Vmoto to leverage MotoGP’s broadcast content across its own marketing channels, extending the partnership’s reach beyond live events. Event placement at European races provides access to concentrated fan engagement in markets where electric scooter adoption is accelerating.
Management commentary
Charles Chen, Managing Director
“This is a landmark agreement for Vmoto and we are very proud that MotoGP, the highest class of motorcycle road racing championship, associates its brand with Vmoto’s two-wheel electric vehicles. The deal will allow MotoGP’s significant fanbase to have the opportunity to access electric mobility supplied by Vmoto and allow the Company to significantly raise its brand and product awareness, and drive sales growth.”
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Revenue and growth outlook through FY2030
The company expects the agreement will significantly raise brand and product awareness globally, driving sales growth from FY2026 through FY2030. The validation from the world’s highest class of motorcycle road racing championship positions Vmoto as a leading e-mobility solutions provider.
The multi-year timeframe provides visibility on a sustained brand-building and revenue opportunity, with the agreement running until 31 December 2030 subject to renewal. This establishes a five-year window for Vmoto to convert MotoGP’s fanbase into customers across its international distributor network.
Vmoto expects potential additional exposure to Formula One’s fanbase through the Liberty Media connection may further amplify brand awareness beyond MotoGP’s 632 million followers. The three MotoGP edition models create product differentiation opportunities within Vmoto’s existing electric scooter range.
The partnership structure — combining product placement, event presence, charging infrastructure demonstration, and promotional rights — creates multiple revenue and brand-building pathways rather than relying on a single activation channel. The renewal optionality beyond 2030 provides scope for extending the partnership if initial results meet expectations.
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