InvestSMART is a digital wealth platform designed to simplify investing for everyday Australians. Their core mission is to make personal financial advice accessible, affordable, and easy to understand, allowing individuals to build wealth through diversified, low-cost ETF portfolios tailored to their specific financial goals and risk tolerance.
The company offers a personalized investment approach where users can create customized investment portfolios by answering a few simple questions about their financial objectives, timeline, and risk appetite. Their expert-built portfolios span various investment strategies, including options for retirement, home deposits, children’s futures, and general wealth building, with a strong emphasis on diversification across Australian and international markets, bonds, and property investments.
What sets InvestSMART apart is their commitment to low-cost, transparent investing with capped fees and automated portfolio management. Founded by financial experts like Alan Kohler and supported by a team of experienced financial professionals, the platform aims to remove the complexity and high costs traditionally associated with investing. Their goal is to help Australians achieve their financial dreams by providing sophisticated investment solutions that are accessible to investors of all experience levels.
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