Nine Entertainment Acquires QMS Media for $850M to Boost Digital Revenue
Nine Entertainment is a leading multi-platform media network that has established itself as a cornerstone of Australian media. The company offers a comprehensive range of content across news, sport, lifestyle, and entertainment, engaging audiences through diverse platforms and brands. Their mission is to create high-quality content that connects with viewers and provides shared experiences across various media channels.
The organization boasts an impressive portfolio of brands, including 9News, Wide World of Sports, Financial Review, and popular entertainment programs like Married at First Sight and Love Island Australia. Their innovative approach extends beyond traditional media, with the development of ‘9Tribes’, a sophisticated audience segmentation product comprising 68 distinct audience segments across nine different verticals. This strategic approach allows them to deliver targeted content and advertising solutions that resonate with specific audience groups.
Nine Entertainment is not just a media company, but a dynamic content creator that understands the evolving media landscape. They pride themselves on adapting to changing consumer preferences, offering content across digital, print, and broadcast platforms. Their commitment to delivering impactful brand experiences is evident in their strategic initiatives, such as the upcoming Nine Upfront 2026 event, where they showcase their vision for future media engagement and demonstrate how they continue to innovate in the rapidly changing media ecosystem.