OMG Group secures first matcha distributor with access to 2,000+ venues
OMG Group (ASX: OMG) has appointed Food & Dairy Co (FDC) as the first official distributor of its Ōmura Matcha and Matcha Mode brands, providing immediate access to over 2,000 cafes and restaurants across New South Wales and Queensland. The OMG Group Matcha Distributor Appointment follows the dual-brand matcha platform launch on 12 March 2026, demonstrating rapid commercial execution just one week after the initial product reveal.
The distribution agreement is non-exclusive, signalling potential for additional partnerships as OMG Group advances discussions with distributors across food service, grocery, specialty retail, and ingredient supply channels. The FDC appointment marks the first commercial validation of the matcha platform strategy, giving the company an established route to market across the hospitality sector.
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Existing partnership shows strong growth trajectory
FDC is not a new relationship for OMG Group. The appointment builds on a longstanding commercial partnership that has demonstrated significant momentum, with FDC’s Oat Milk Goodness purchases growing approximately 170% in the three months to December 2025 compared to the prior corresponding period. Quarterly purchases increased from approximately $15,000 to $41,000, indicating underlying demand for OMG products within the food service channel.
| Period | Quarterly Purchases | Growth |
|---|---|---|
| December Quarter 2024 | ~$15,000 | — |
| December Quarter 2025 | ~$41,000 | ~170% |
The matcha distributor appointment represents a natural expansion of a proven commercial relationship. Distributor growth of this magnitude suggests OMG’s ability to increase wallet share with existing partners, positioning the matcha product lines as an upsell opportunity built on demonstrated product performance rather than speculative market entry.
Understanding the dual-brand matcha strategy
OMG Group’s matcha platform operates across two distinct brands, each targeting different segments of the food service market:
- Ōmura Matcha — premium, ceremonial-grade positioning for specialty cafes, hospitality venues, and wellness channels
- Matcha Mode — accessible, entry-level matcha targeting mass market everyday consumers
The dual-brand architecture allows OMG to capture demand across multiple price points from a single distributor relationship. FDC will carry both brands, enabling venues within its network to select products aligned with their customer base and price positioning. This approach maximises addressable market coverage within the same distribution channel, improving unit economics per partner relationship.
Management commentary
Chief Executive Officer Alex Aleksic described the appointment as an important milestone in the commercial rollout of the matcha platform, noting the strength of the relationship built with FDC and the immediate market access it provides across more than 2,000 venues in New South Wales and Queensland.
Alex Aleksic, CEO
“The 170% growth in FDC’s Oat Milk Goodness purchases through to the December quarter highlights the momentum we are seeing in the food service sector. Importantly, several other existing distributors have already expressed interest in adopting our matcha lines, which gives us confidence in the broader rollout of the platform.”
FDC Chief Executive Officer Brenton Barker emphasised the quality and ingredient focus behind the Ōmura and Matcha Mode brands, stating that the market is increasingly demanding products made with the highest quality ingredients. Barker noted the relationship with OMG Group began in 2020 and has strengthened progressively as the company has grown and innovated.
The forward-looking commentary from Aleksic indicates several existing distributors have expressed interest in adopting the matcha product lines, suggesting the FDC appointment may be the first of multiple distribution agreements across various channels.
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What’s next for the matcha platform rollout
OMG Group has outlined a strategy to build a vertically integrated matcha platform across three core pillars: consumer brands, distribution channels, and product innovation. The company is advancing discussions with additional distribution partners across multiple target channels:
- Food service
- Grocery
- Specialty retail
- Ingredient supply
The FDC appointment is positioned as the initial step in a broader commercial rollout, with the non-exclusive nature of the agreement allowing OMG to pursue parallel distribution relationships. Investors should monitor for further announcements as the company expands channel access and builds out the matcha platform infrastructure.
The 170% growth in FDC’s oat milk purchases provides a performance benchmark for how OMG products can scale within distributor networks once adopted. If the matcha brands replicate similar growth trajectories across multiple distribution partners, the platform could represent a material revenue contributor as the rollout progresses through 2026.
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