Atomos launches Ninja RAW as sixth product release in 12 months
Atomos Limited has announced the global availability of its Ninja RAW monitor recorder, marking the sixth product release or upgrade in the past 12 months. The Atomos Ninja RAW Product Release (ASX: AMS) targets filmmakers, content creators, and broadcasters using HDMI mirrorless and DSLR cameras, delivering professional-grade recording capabilities in a compact 5-inch form factor.
The device is now available through Atomos resellers worldwide and via the company’s web store, priced at US$699, €699, £599, and $999 (excluding local sales taxes). Ninja RAW records up to 6K at 30fps and features a 1500 nit HDR touchscreen, extending the next generation Ninja range whilst offering a more accessible price point for creators seeking mobility and control on set.
This product cadence reinforces Atomos’ execution against its publicly disclosed product roadmap, supporting the commercial momentum narrative for (ASX: AMS) shareholders.
Join thousands of readers who start here
Our best articles, sent straight to your inbox. You can unsubscribe anytime.
What is ProRes RAW and why does it matter for filmmakers?
ProRes RAW is Apple’s high-quality recording codec that captures uncompressed data directly from camera sensors. Unlike standard video formats that apply internal compression within the camera, ProRes RAW preserves maximum image information for post-production workflows.
Recording to external media via Ninja RAW bypasses the camera’s internal processing limits, enabling:
- Greater dynamic range: More detail retained in highlights and shadows for colour grading flexibility
- Non-destructive editing: Adjust exposure, white balance, and colour temperature in post without degrading image quality
- Professional workflows: Direct-to-edit file formats compatible with industry-standard editing platforms
For Atomos, this capability has become a core competitive differentiator. The company’s ability to enable professional-grade recording in portable hardware underpins its market positioning within the content creation equipment sector.
Ninja RAW technical capabilities and market positioning
Ninja RAW extends Atomos’ next generation Ninja range whilst maintaining the monitoring and recording performance the company is recognised for. The device integrates camera control functionality, allowing operators to adjust start/stop recording, ISO, shutter speed, aperture, and white balance directly from the touchscreen on supported cameras.
Storage flexibility supports both CFexpress Type B media and external USB-C storage, accommodating different workflow preferences and budget considerations.
Recording formats supported:
- ProRes RAW
- ProRes RAW HQ
- ProRes LT
- ProRes 422
- ProRes 422 HQ
- H.265
Monitoring tools include:
- EL Zone false colour for exposure analysis
- Focus peaking for critical focus confirmation
- Waveform and vectorscope for technical monitoring
| Feature | Specification |
|---|---|
| Display | 5-inch, 1500 nit HDR touchscreen |
| Max Resolution | 6K at 30fps over HDMI |
| Recording Formats | ProRes RAW, ProRes 422, H.265 |
| Storage Options | CFexpress Type B / external USB-C |
| Camera Control | ISO, shutter, aperture, white balance |
The technical specifications position Ninja RAW as a workflow tool for creators requiring portability without compromising recording quality, addressing a segment of the market where price sensitivity and mobility converge.
Enjoyed this article?
We publish high-impact stories like this a few times a week. No spam.
CEO commentary and strategic roadmap progress
Peter Barber, Managing Director and CEO, framed the release as evidence of continued execution against the company’s stated product strategy.
Peter Barber, Managing Director and CEO
“Ninja RAW brings next generation ProRes RAW recording and precise monitoring into a compact and portable solution for creators who need mobility and control on set.”
The Ninja RAW launch represents the sixth new or upgraded product delivered by Atomos in the past 12 months. This consistent cadence validates the company’s ability to execute against its publicly disclosed product roadmap, a key operational metric for (ASX: AMS) investors assessing the turnaround trajectory.
For shareholders, sustained product delivery supports the commercial momentum narrative and demonstrates operational capability within a competitive consumer discretionary technology market.
Ninja RAW is available now through Atomos resellers globally and via the Atomos web store, with the six-product-in-12-months release schedule signalling continued forward execution across the company’s product development pipeline.
Don’t Miss the Next Consumer Tech Breakthrough
Join 20,000+ investors receiving FREE ASX announcements and in-depth analysis delivered within minutes of release. Click the “Free Alerts” button at Big News Blast to get breaking consumer discretionary news in your inbox the moment it hits the market.