Xamble unifies Southeast Asia’s top e-commerce platforms under one creator hub
Xamble Group Limited (ASX: XGL) has announced the Xamble Group Shopee Integration Launch alongside the commercial release of its Influencer Discovery Platform as a subscription product. Creators can now access both Shopee and Lazada, Southeast Asia’s two largest e-commerce marketplaces, from a single interface within the Xamble Creator App.
Shopee, operated by NYSE-listed Sea Limited, serves merchants, brands, and consumers across multiple regional markets. The integration enables creators to generate Shopee affiliate links, promote products, and monitor campaign performance directly within the Xamble platform, eliminating the need to navigate multiple external sites or apps. Combined with existing Lazada integration, Xamble now consolidates two major commerce channels into one unified workflow.
The platform consolidation addresses a practical friction point for creators managing multi-platform campaigns. By centralising product discovery, campaign execution, and performance monitoring, the integration reduces operational complexity and positions Xamble as an indispensable workflow tool for creators operating across Southeast Asian markets.
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How affiliate commerce platforms generate revenue for creators and investors
Affiliate marketing operates on a commission-based model: creators share product links with their audiences, and earn a percentage of any resulting sales. The revenue mechanism is straightforward, but platform fragmentation has historically made execution inefficient. Creators juggling multiple apps and websites face higher administrative overhead, which limits campaign volume and reduces earning potential.
Platform integration solves this by centralising access. When creators can manage campaigns across multiple marketplaces from one location, they can execute more campaigns with less friction. Higher campaign volume translates to increased transaction throughput, which in turn creates revenue opportunities for the platform facilitating those transactions. For Xamble, the Shopee integration expands the addressable product catalogue available to creators, potentially increasing order volumes processed through its infrastructure.
Transaction momentum continues beyond peak retail season
Platform activity has remained robust into early 2026, with 48,629 orders facilitated across January and February. This sustained volume follows strong Q4 2025 performance driven by the 11.11 and 12.12 promotional events, demonstrating continued engagement outside peak retail periods.
| Month | Orders Facilitated |
|---|---|
| Oct 2025 | 25,142 |
| Nov 2025 | 31,179 |
| Dec 2025 | 26,897 |
| Jan 2026 | 22,406 |
| Feb 2026 | 25,223 |
January and February transaction levels remained within 83-93% of December volumes despite the absence of major promotional events. The durability of engagement outside campaign-driven peaks suggests structural growth rather than event-dependent spikes, indicating that the expanding network of brands, creators, and users continues to drive consistent platform activity.
Major brand deal validates enterprise capability
Xamble has secured a commercial engagement with a leading global technology brand valued at approximately RM1.3 million (~A$468,000), based on an exchange rate of 1 MYR = 0.36 AUD. The agreement will see the brand leverage Xamble’s creator network for large-scale regional marketing activations in Q2 2026.
Enterprise Brand Partnership
The agreement reflects growing recognition among major consumer brands of Xamble’s ability to deliver measurable engagement and commerce outcomes through its integrated influencer platform, strengthening the company’s pipeline of enterprise brand collaborations heading into FY2026.
The deal provides a validation point for Xamble’s enterprise capability, demonstrating that major consumer brands recognise the platform’s ability to deliver measurable outcomes at scale. Enterprise-level contracts also improve revenue visibility and reduce reliance on smaller client segments.
Influencer Discovery Platform opens to subscription market
Xamble has launched its Influencer Discovery Platform as a standalone subscription product, making the tool available to marketing agencies and brands beyond the company’s existing retainer client base. The platform has operated internally for the past 12 months, serving Xamble’s internal team and select annual retainer clients.
The subscription release addresses a persistent industry inefficiency: influencer marketing continues to rely on time-intensive, subjective creator sourcing processes that limit campaign efficiency at scale. By providing data-driven discovery tools, the platform aims to reduce sourcing timelines and improve creator-campaign alignment.
The platform provides agencies and brands with analytical capabilities across five core areas:
- Data-driven creator discovery across 15+ data points, including engagement rate, follower count, past content performance, and audience demographics
- Audience analytics with city-level distribution and coverage across 20+ audience interest categories
- Follower authenticity analysis distinguishing real accounts from mass-followed or suspicious accounts
- Advanced smart filters by category, topic, audience demographics, and creator tier for both emerging and established creators
- AI-powered lookalike recommendations suggesting similar creators to broaden campaign reach
The subscription model creates a recurring revenue stream separate from transaction-based commerce fees, diversifying Xamble’s income sources whilst addressing a clear market pain point.
What the Discovery Platform reveals about creators
The platform delivers granular insight into creator audiences, including reach metrics, engagement rates, gender and age demographics, geographic distribution, and content performance history. Brands can assess whether a creator’s audience matches their target customer profile before committing campaign budgets.
Authenticity analysis categorises followers as real users, influencers, mass followers (accounts following 1,000+ profiles), or suspicious accounts. This transparency allows brands to identify creators with artificially inflated follower counts, reducing the risk of budget allocation to ineffective campaigns. The quality assurance layer increases platform value and supports premium pricing positioning.
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Strategic outlook and pipeline visibility
The Xamble Group Shopee Integration Launch, combined with the Influencer Discovery Platform subscription release and the RM1.3 million enterprise brand engagement, establishes multiple near-term growth vectors. The Shopee integration expands commerce infrastructure, the Discovery Platform introduces recurring subscription revenue, and the enterprise deal validates large-scale client capability.
Xamble has reported a growing pipeline of major brand collaborations heading into FY2026, supported by continued operational momentum demonstrated through sustained transaction volumes outside peak retail periods. The company’s stated ambition is to build Southeast Asia’s leading creator economy platform, with the recent product expansions positioning it to serve both creators and brands through an increasingly comprehensive ecosystem.
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