Bell Financial Group Ltd

Bell Financial Group is a leading Australian financial services company providing stockbroking, investment, and advisory solutions to retail, wholesale, and institutional clients through its nationwide and international offices.

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About Bell Financial Group Ltd (ASX:BFG)

Here are three paragraphs about Bell Financial Group:

Bell Financial Group is a leading Australian financial services business that provides comprehensive broking, investment, and advisory services across multiple platforms. Founded in 1970 by Colin Bell, the company has grown from a commodities trading business to one of Australia’s largest stockbroking and financial advisory firms. With over 700 employees and more than 310 financial advisers, the group operates across 11 offices in Australia and maintains international presence with offices in New York, London, Hong Kong, New Zealand, and Kuala Lumpur.

The company’s diverse business portfolio includes Bell Potter Securities, Bell Potter Capital, and Third Party Platform, which collectively service over 600,000 clients with funds under advice exceeding $87.3 billion. Bell Potter Securities offers full-service stockbroking and financial services to retail, wholesale, and institutional markets, while Bell Potter Capital provides margin lending and investment products. Third Party Platform operates online broking services through brands like Bell Direct and Desktop Broker, offering innovative technology-driven trading solutions.

Publicly listed on the Australian Securities Exchange since 2007, Bell Financial Group has demonstrated consistent revenue growth and maintained a solid financial position with no core operating debt. The company is led by Co-CEOs Dean Davenport and Arnie Selvarajah, supported by an experienced board and management team with substantial stake in the business. Their strategic focus on technology investment, customer service, and organic growth has positioned them as a competitive and innovative player in the Australian financial services landscape.

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