Pure Foods Tasmania has announced Pure Foods Tasmania Costco ranging alongside a 71% year-on-year surge in Easter orders, delivering approximately $300,000 in combined additional revenue. Products are scheduled to appear on Costco shelves from 16 March 2026, marking a significant milestone in the company’s transition from stabilisation to disciplined revenue expansion.
Pure Foods Tasmania secures Costco ranging as Easter orders surge 71%
The Tasmanian food producer has secured new product ranging with Costco Australia while simultaneously reporting a 71% increase in Easter orders from a major customer compared to the prior corresponding period. The dual announcements represent approximately $300,000 in additional revenue across both initiatives, with the Easter uplift contributing around $150,000 and the initial eight-week Costco programme expected to generate approximately $150,000.
The combined revenue increase provides tangible evidence that recent operational and commercial initiatives are gaining traction. Pure Foods Tasmania (ASX: PFT) has positioned these developments as validation of its renewed focus on sales execution, customer re-engagement, and portfolio expansion following a period of operational stabilisation.
Products scheduled for Costco shelves from 16 March 2026 include a 300g Pâté SKU and 1kg bags from the Daly Potato range. Subject to performance and in line with normal Costco trading terms, there is potential to expand the range and extend shelf presence beyond the initial eight-week period.
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What the Costco ranging means for PFT’s growth trajectory
The Pure Foods Tasmania Costco ranging represents a strategic shift in the company’s distribution strategy, providing access to a national retail footprint and a differentiated consumer demographic. Costco’s membership model connects premium Tasmanian specialty products with high-volume, value-driven consumers who may not traditionally shop through independent or mainstream supermarket channels.
The initial programme involves two products:
- 300g Pâté SKU from the Tasmanian Pâté range
- 1kg Daly Potato bags from the Daly Potato Co range
Both products will be supplied over an initial eight-week period commencing 16 March 2026. Revenue from this initial programme is expected to reach approximately $150,000, with potential for range expansion and extended shelf presence subject to sales performance.
The arrangement enables Pure Foods Tasmania to broaden brand exposure, diversify revenue streams, and test product formats in a scalable national environment. For a premium Tasmanian food producer with established brands including Woodbridge Smokehouse, Tasmanian Pâté, and Daly Potato Co, Costco’s bulk-focused retail model offers a pathway to volume growth previously unavailable through traditional retail channels.
Easter trading momentum
Easter represents a significant seasonal trading window for Pure Foods Tasmania’s Tasmanian Pâté range. Orders received for the upcoming Easter period are 71% higher year-on-year, delivering approximately $150,000 in additional revenue compared to the prior corresponding period. This uplift was achieved through one major customer, with additional orders from other retail partners expected as seasonal orders continue to be finalised.
The increased order volume provides further evidence that recent operational and commercial initiatives are gaining traction. While the company has not yet quantified additional uplift from other retail partners, the confirmed 71% increase through a single major customer demonstrates measurable commercial momentum.
Why retail ranging matters for specialty food producers
Retail ranging refers to the selection of products a retailer chooses to stock on its shelves. For small-cap food producers, securing shelf space with major retailers represents a critical growth lever, providing volume scale, national distribution, and reduced revenue concentration risk.
Costco’s membership model differs fundamentally from traditional supermarket channels. Members pay an annual fee for access to bulk products at competitive prices, creating a consumer base that prioritises value and volume over convenience shopping. This model suits premium producers seeking volume growth without compromising brand positioning, as the membership structure filters for committed, value-conscious shoppers rather than impulse buyers.
For Pure Foods Tasmania, the Costco ranging introduces its premium Tasmanian products to consumers who may not frequent independent retailers or specialty food stores. The company’s existing portfolio includes established brands across meat, pâté, potato, and ice cream categories, all positioned as premium Tasmanian specialty products. Costco’s national footprint provides geographic reach that complements the company’s existing distribution strategy.
For investors, retail ranging with national chains de-risks revenue concentration by diversifying the customer base. It also creates operational leverage through increased factory utilisation, as larger volume orders enable more efficient production scheduling and raw material procurement.
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Strategic outlook and next steps
The Board has framed these developments as validation that the company’s deliberate strategy to move beyond stabilisation and into disciplined revenue expansion is delivering tangible outcomes. Securing ranging with Costco Australia increases the company’s national retail footprint, expands its active customer base, and introduces PFT products to a broader and differentiated consumer demographic.
| Revenue Source | Expected Uplift | Timing |
|---|---|---|
| Easter orders (Pâté range) | ~$150,000 | Easter 2026 |
| Costco initial programme | ~$150,000 | 8 weeks from 16 March 2026 |
| Combined total | ~$300,000 | H2 FY26 |
The combined Easter uplift and Costco programme are expected to deliver a minimum $300,000 revenue increase. The company remains focused on improving factory utilisation, strengthening customer relationships, growing its customer count, and delivering sustainable revenue growth. Potential exists to expand the Costco range and extend shelf presence subject to initial performance, providing a pathway to further revenue growth beyond the eight-week initial period.
For investors, these outcomes provide near-term revenue visibility and demonstrate execution on stated strategic priorities. The transition from turnaround to growth phase is supported by tangible commercial wins rather than forward-looking statements, positioning Pure Foods Tasmania to build on its established brand portfolio and Tasmanian provenance positioning.
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